Patients are Using YouTube to find an Orthodontist.

by Larry Emmott on April 21, 2011

in Digital Marketing,Social Media

The article linked below from Dr. Bicuspid (registration required) reports on a German study that shows teenagers are using YouTube to get information on Orthodontists. Hmmm.

A new study has found that a large number of patients, especially adolescents, are seeking information about orthodontic treatment online,…

Researchers from the University of Göttingen in Germany wanted to determine what kind of information was available on the Internet regarding orthodontic treatment …

Among the study’s findings:

A sizeable audience is interested in obtaining information about orthodontics using YouTube. The mean number of views of all videos screened in this study was 136,300 and ranged from 4,244 to 810,100.

via Dental News, Dental education, Dental Social networking.

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