Social Media Marketing Report

by Larry Emmott on June 4, 2012

in Digital Marketing,Social Media

Here are some interesting numbers complied by Sesame Communications.

  • The top two benefits of social media marketing are increasing exposure and increasing traffic. A significant 85% of all marketers indicated that their social media efforts have generated more exposure for their businesses.
  • By spending as little as 6 hours per week, 61% of marketers see lead generation benefits with social media.
  • Of those who have been using social media for at least 1 year, 65% found it useful for building a loyal fan base.
  • Google+ (introduced in late 2011) is used by 40% of social media marketers. This is very significant considering the age of this newcomer.
  • Marketers plan on increasing their use of YouTube/video (76%), Facebook (72%), Twitter (69%), blogs (68%), Google+ (67%) and LinkedIn (66%) in that order.
  • Facebook is the top focus for people just getting started with social media marketing (79%).
  • In 2010, 81% of marketers planned on increasing their blogging and 75% said the same in 2011.

To read the Sesame Whitepaper, “Practice Marketing and Patient Communications Platforms in the Digital Age of Dentistry,” click here

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