A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices.
By: Deploy Dental
One of the biggest drawbacks involved with Social Media is the amount of time that it often takes up. And, since you may not see immediate returns when compared to other marketing options, you may come to the conclusion that your efforts are best invested elsewhere. Instead of missing out on the enormous opportunity that Social Media offers, consider trying to make the time you do spend as efficient as possible. Here are 10 Time Saving Tips for Social Media. (Actually just five today the other five will be coming soon LE)
1. Schedule a Time to Work
Especially in the early stages of a campaign, you may find it difficult to find time to devote entirely to Social Media. The answer is to make it part of your daily routine by scheduling a time to work and keeping to it. It doesn’t have to be an extended period, just 15 or 20 minutes during a lunch hour, at the end of your work day, or even in the evenings. When combined with some of the following tips, you’ll be surprised how much you can actually accomplish in a short amount of time.
2. Brainstorm Many Ideas
One problem that many face with Social Media is the dreaded “writer’s block”. Instead of trying to think up a fresh idea when you want to make a post, consider spending a session simply brainstorming many different ideas. Keep this list for another time so when you are ready to post content, you’re not simply staring at an empty screen.
3. Bookmark Ideas
Whenever you find yourself casually browsing the Internet, bookmark any interesting articles or ideas that could make for a good post in the future. If you always keep your Social Media campaign in mind then you’ll never be without a topic to discuss.
4. Subscribe to RSS feeds and Google Alerts
Instead of searching for ideas on your own, let others bring the ideas to you. If you find an interesting blog or website that often discusses topics relevant to your business, subscribe to its RSS feed (Really Simple Syndication). This automatically sends any updates from the site to any RSS reader such as iGoogle, Google Reader, Feedreader, NewsGator, etc. Another great option for accomplishing this is to set a Google Alert. You simply add keywords relevant to your industry and Google sends you emails about any news, blogs, videos, etc. that relates to that topic.
5. Create a Repository of Work
Whether it is a blog post, Tweet, Facebook update, or picture, if you have ever completed an extra post during a work session, don’t post it right away. Unless it is time sensitive or relates to a current event, save it and slowly build a library of ready to use content that can be posted at a moment’s notice. That way if you’re ever out of fresh ideas you’ll always have something to fall back on.