The Dark Side of Online Reviews

by Larry Emmott on November 1, 2016

in Digital Marketing,Social Media

The bad news:

  • A recent Harvard study estimated that 20% of reviews are fake.
  • Negative reviews are often written by individuals who may have never visited your practice.
  • A Dutch study found that 30% of people post online to vent negative feelings and 23% post purely for vengeance.

The good news:

  • The Customer Experience Impact Report shows that 55% of consumers are “willing to recommend a service due to outstanding service, more so than product or price.”
  • Patients who love your practice will often come to your defense.

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