Major findings from a report from Buddy Media that studied over 200 business Facebook pages for two months.
Keep it short: Facebook posts containing 80 or fewer characters had a 27 percent higher engagement rates than longer posts. However just 19 percent of all posts were that short.
Brand-specific URLs: Engagement rates are three times higher for posts that use a full-length URL. Readers are reluctant to click on a shortened URL that does not give an indication of where they are going.
Post after hours: Messages published outside of business hours had a 20 percent higher engagement rate than those that posted during office hours. It is important that a Post appear at the top of fans’ News Feeds when they are most likely checking their Facebook page.
Thursday and Friday: Engagement rates were 18 percent higher on Thursdays and Fridays compared with other days of the week.
Ask don’t tell: Posts with question words have a 15 percent higher engagement rate. If you want a Like, or a comment ask for it directly.
Don’t sell, promote: Readers are more likely to respond to “events” and “winning” than more direct attempts to promote or sell.
The report contains a number of good takeaways, including its findings on post length…