Three Clicks or Less

by Larry Emmott on May 23, 2012

in Digital Marketing

As a general rule anyone using your web page should be able to find what they are looking for in three clicks or less.

There are several vital items patients are looking for and several vital items you want them to find and use. For example you want them to find your phone and address. Patients are very interested in “about the doctor” and “about the team”.

Plus you want them to pay online and fill out forms such as medical histories online.

Make sure all of these pages and functions are three clicks or less from the home page.

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{ 1 comment }

Dr. Edward Logan May 29, 2012 at 1:20 pm

I would add having a readily found contact form that patients can submit after office hours as well for people who are searching for a dentist during the evening hours. They can submit a contact form and ask to be called back.

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