What I am Reading Right Now

by Larry Emmott on March 7, 2011

in Digital Marketing

 

The Findability Formula: Getting found online with Google and the others does not require some secret magic spells. But it does require a knowledge of the process and a plan to implement that knowledge.

I saw Heather speak at the AADPA and learned a lot. The book is easy to follow and has a tremendous amount of information. Do not try a Pay per Click campaign until you learn what Heather Lutze has to say.

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