Posts tagged as:

dental marketing consultant

Sesame Upgrade

May 8, 2013

My friends at Sesame Communications have upgraded their website and launched the next generation of web design and SEO (search engine optimization) services. Web design includes a new responsive design framework that creates an optimized view from a single website for users on mobile devices, smartphones, tablets, laptops, or desktop computers. The system responds to [...]

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Illinois issues regulations on how dentists can participate in Groupon

May 2, 2013

From the ADA: Illinois is the latest state to issue regulations on how health care providers, including dentists, can participate in social couponing websites without violating unethical fee-splitting laws. The Illinois Department of Financial and Professional Regulations on April 10 issued a statement that says as long as health care providers follow certain rules, advertising [...]

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Evaluating Facebook Home

April 25, 2013

A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. _____________________________________________________________________________ By: Deploy Dental On April 12th, Facebook officially released its new mobile app called Facebook [...]

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100 Tips from DentistryIQ

April 8, 2013

 One Hundred Tips in one hundred words or less from DentistryIQ Here is my tip from the marketing section:   Google yourself you’ll find three possibilities: Nothing: This is unlikely. Google is interested in you even if you are not interested in Google. If nothing comes up on a search, essentially you do not exist [...]

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A Great Website is Useless

April 3, 2013

A website is useless if it attracts prospective new patients who never make an appointment or accept recommended treatment. Many dentists are spending considerable time and money on websites, SEO and social media to attract people to the office. But what happens when the patient calls? If your office is getting calls but finding it [...]

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How is your UX?

March 27, 2013

UX or User Experience is a big part of how people use your practice web page: The field of User Experience Design has roots in human factors and ergonomics, a field that since the late 1940s has been focusing on the interaction between human users, machines and the contextual environments to design systems that address [...]

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E-mail for Business Development

March 15, 2013

From Amex Open Forum: Quick question: Is the number-one marketing tool to grow your small business: Facebook, Google+, or Email via 10 Smart Ways to Grow Your Email List – OPEN Forum :: American Express OPEN Forum. The answer is e-mail. The linked article is mostly about growing a business e-mail list. That does not have [...]

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Research Briefs: What Works Online?

March 4, 2013

One of the big reasons I like working with Sesame Communications is that they do actual research on how people use the Internet and interact with dental websites. Follow the link below to get a summary of the results. Sesame proactively gathers statistics, analytics, and surveys from clinicians, dental professionals, and patients on a daily [...]

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Google SEO and You

February 28, 2013

If you are reading this blog you are (by definition) aware of the power of the Internet to spread information. The Internet has fundamentally changed how people seek and find information, which in turn has destroyed the old ways of business communication like printed magazines and yellow pages ads. Actually there are two things which [...]

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Google+ the Second Most Popular Social Media Platform?

February 18, 2013

HT Susan Richardson from Sesame Communications There’s been a huge shift in the social media landscape. It’s no longer the duopoly that we’ve assumed it was for so long. The third big social media platform has truly arrived and it’s blown Twitter out of the water… GlobalWebIndex’s latest report on Social Media usership is the [...]

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Top Qualities Single Men and Women Seek in the Opposite Sex

February 7, 2013

Amazing, according to the linked survey both men and women rank teeth as the most important factor they consider when looking for a partner. Ever wonder exactly what attracts men and women? A new survey by MarketTools Inc. for the dating website Match.com offers some answers… Ten things on which men judge women most: Teeth-58 [...]

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Facebook Introduces “Graph Search”

January 31, 2013

A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. _____________________________________________________________________________ By: Deploy Dental At a recent media event, Facebook founder Mark Zuckerberg commenced with what had [...]

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4 Tips to Optimize Your Practice Listing on Yelp

January 24, 2013

From my friends at Sesame Communications. It seems the new iPhone defaults to Yelp not Google…hmmm. …in terms of the iPhone, it means Yelp reviews do matter when it comes to search results. via iPhones, Patient Reviews and You: 4 Tips to Optimize Your Practice Listing on Yelp | Sesame 24-7.

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Why should they care?

January 23, 2013

From Seth Godin Should we read your press release or come to your gallery opening or take a sales meeting because it’s important, or because it’s important to you? Marketing is the art of seeing (and then creating) what might be interesting to more than our friends. via Seth’s Blog.

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Yankee Dental Hands On Jan 31

January 20, 2013

I am very excited to be presenting two 3 hour hands on programs at the Yankee Dental Congress in Boston, Jan 31. Sesame Communications is sponsoring and helping me present two sessions on social media and digital marketing. We will look at your Google presence, discuss YouTube and Facebook among other online resources and then [...]

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AOL Email Address Brands You As Technologically Obsolete

January 10, 2013

Found this on a marketing blog: Your email address can brand you as a sports fan, a car buff, an athlete, an alcoholic or someone who’s, let’s say, sexually adventurous. It can brand you by profession, by school, by hobby, or it can brand you as old and inflexible via AOL Email Address Brands You [...]

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The Roach, the Brand and Social Media

January 7, 2013

From Bruce Terkel Think back twenty years ago. You had just checked into your hotel. You went up to your room and found a disgustingly large cockroach scrabbling around in your bathtub. After you screamed or screeched or hopped up on the toilet tank, you called the front desk and… …Now picture what would happen [...]

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The Importance of Author Profile Photos

January 2, 2013

A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. _____________________________________________________________________________ By: Deploy Dental Google Search Engine Results Pages (SERPs) are typically very similar in appearance. [...]

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Facebook Pay to Play

December 12, 2012

You have worked hard and have managed to get 523 people to like your practice on Facebook, Congratulations. Now whenever you post some interesting dental tidbit on Facebook 523 people will see it and be reminded of your dental office… Not quite. The upshot is that brands can still access fans of their Facebook pages [...]

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Google Results

December 7, 2012

When you Google some dentists you find a direct link to their web site at the top of the page with lots of patient testimonials and a big easy to see box with the address and phone number. Below that is a link to their Facebook page full of likes and happy patient comments. Below [...]

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