Posts tagged as:

dental marketing consultant

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Dentalfone – From the Chicago Midwinter

February 27, 2017

On of the dentists at my Chicago lecture told the group that 80% of the people accessing his web pages were doing so with a mobile device. Patients love their smartphones. Your image on mobile is everything. The battle over patients using smartphones in your office is over – the patient won. How can you […]

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Organic Results

February 6, 2017

No one really knows the exact process Google (or any other search engine) uses to deliver organic results. At best they are making educated guesses based on observations. Many web companies claim to be able to give you more juice, to improve or optimize your chances of a high search engine ranking. They sell this […]

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Technology on the Rocks 2017

January 18, 2017
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Google Results

May 24, 2016

When you Google some dentists by name you find a direct link to their web site at the top of the page. To the right is a big box with the address, phone number hours of operations and lots of patient testimonials. This does not happen by accident. The big box is created by Google […]

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Outdated Websites

October 14, 2015

According to the Smile Marketing Blog here are three items that indicate your web site is out of date: Broken links: One of the biggest visitor deterrents on any website is to have “404: Page Not Found” messages and other errors all over the site. A dysfunctional dental practice website will limit the amount of […]

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Online Marketing Dictionary for Dentists

August 25, 2015

From Smile Marketing: Below are 11 words you might not find in Webster’s Dictionary, but they are essential to understand when it comes to marketing your practice on the Internet! Source: Online Marketing Dictionary for Dentists | Smile Marketing I imagine you have received numerous offers to market your dental practice from people all over […]

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Billion Dollar Bully

August 17, 2015
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Understanding decision making with the magic of Venn

July 7, 2015

From Rachel Mele in Dentistry IQ: Armed with this competitive information, you may realize that much of the value you provide is matched by your competition. In other words, the value you provide is not actually a competitive advantage. Ouch. You may also find that your competitor is providing value that you do not. Source: […]

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Dental Website Redesign

July 6, 2015

When did you last update your practice web site? For most dentists the answer is…I don’t know. Do the people in the team photo actually work at the practice? Does your homepage have a whitening special from the summer of 2013? As a general rule websites should be updated at least once a year and […]

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5 Must-Ask Questions for SEO

May 8, 2015

From Naomi Cooper: Question 1: Do they guarantee your website will rank number one on Google? If they do, run the other way. A true SEO expert should clearly explain that it is impossible to make such a guarantee via 5 Must-Ask Questions When Hiring an SEO Professional | Patient Engagement & Dental Marketing | […]

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New or Re-Activate?

April 28, 2015

Many dentists spend countless hours and tens of thousands on marketing efforts chasing the elusive new patient while sitting quietly on a fortune. The ADA estimates that the average dental practice generates between $700,000 and one million dollars’ worth of incomplete diagnosed treatment per year. 20% to 30% of your current patients are non-responsive yet […]

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Choosing a Dentist in the Age of Google

April 21, 2015

Selecting a dentist it is a very personal choice. All the research indicates a good majority – 60 to 70% – of people choose a dentist based on a referral. They are not just looking for a dentist; they are looking for a personal connection. They want a dentist they can trust, someone that their […]

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The selfish truth about word of mouth (why referrals don’t happen)

April 13, 2015

A must read from Seth Godin: Of course you will be eagerly and often referring your friends and neighbors to your dentist, insurance broker, lawn mowing guy and that book you just read. Actually, not so much. via Seth’s Blog. He lists six reasons people are reluctant to refer, even if they really like the […]

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Google+ and Search

April 6, 2015

My Inscriptions article is now available online: What happens when you Google your name? What should show up is a box to the right of the organic results that lists your name, phone number, address with a link for directions and office hours topped by an attractive photo. You may also have some users reviews […]

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Do You Own Your Website?

March 19, 2015

Sometimes when a business contracts with a web development company to create a web page the domain is registered in the name of the web developer not the name of the business. This can be a very big deal if the web developer goes out of business or if the business owner wants to change […]

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Dental Call Tracking with Patient Pursuit

March 9, 2015

The life blood of any dental practice is the telephone. Virtually every new patient and every appointment for new treatment starts with a phone call. We all know that so we must all practice great phone techniques, right?  –  Wrong! Research from Patient Pursuit found that the most consistent, detrimental error that dental practices make […]

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Google Doesn’t Rank Dentists 

March 6, 2015

It Ranks Websites!

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What Dental Webmasters Need to Know

February 26, 2015

…know what Internet users want – speed and ease. Ensure your website loads quickly and keep pages as close to the homepage as possible. Don’t make the users have to click more than three or four times to get to their desired destination. It’s also important to avoid publishing duplicate content.This includes copying content from […]

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The first rule of web design

February 23, 2015

 Tell me where to click. Just about every web page is designed to cause me to connect, to buy, to approve, to move to the next step. Okay, great. Where is the button to do that? via Seth’s Blog. Follow the link to Seth Godin’s blog for the full article with several bad examples. More […]

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Communications in the 21st Century

December 11, 2014

58% of consumers start their online day by reading their emails.  76% of dental patients say email is the best way for companies to communicate with them.   So the question is…are you using it? Or even better are you gathering patient e-mail addresses in order to use it? Most Practice Management Systems like Dentrix have […]

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