Posts tagged as:

dental webpages

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Own Your Own Name

September 21, 2017

If you have not done this yet run, don’t walk, to your nearest domain registry and register your name as a web domain. My favorite registry is Go Daddy. Type your name into the box and see if it available. If it is buy it immediately. It should cost no more than $30.00 and will […]

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Dentalfone – From the Chicago Midwinter

February 27, 2017

On of the dentists at my Chicago lecture told the group that 80% of the people accessing his web pages were doing so with a mobile device. Patients love their smartphones. Your image on mobile is everything. The battle over patients using smartphones in your office is over – the patient won. How can you […]

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Google Results

May 24, 2016

When you Google some dentists by name you find a direct link to their web site at the top of the page. To the right is a big box with the address, phone number hours of operations and lots of patient testimonials. This does not happen by accident. The big box is created by Google […]

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Outdated Websites

October 14, 2015

According to the Smile Marketing Blog here are three items that indicate your web site is out of date: Broken links: One of the biggest visitor deterrents on any website is to have “404: Page Not Found” messages and other errors all over the site. A dysfunctional dental practice website will limit the amount of […]

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Old websites never die… But they could be killing you

August 31, 2015

According to Futuredontics 64% of dental websites are over 3 years old and 32% are over 5 years old. Older websites do not have the design, features and functionality patients expect of a modern business. For example, online bill pay, online appointment requests, and online forms are all feature patients want. The number one feature […]

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Dental Website Redesign

July 6, 2015

When did you last update your practice web site? For most dentists the answer is…I don’t know. Do the people in the team photo actually work at the practice? Does your homepage have a whitening special from the summer of 2013? As a general rule websites should be updated at least once a year and […]

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5 Must-Ask Questions for SEO

May 8, 2015

From Naomi Cooper: Question 1: Do they guarantee your website will rank number one on Google? If they do, run the other way. A true SEO expert should clearly explain that it is impossible to make such a guarantee via 5 Must-Ask Questions When Hiring an SEO Professional | Patient Engagement & Dental Marketing | […]

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Texas Meeting

April 29, 2015

I will be presenting a Hands On session for the Texas Meeting May 8 in San Antonio. The topic is Google and how patients use the Internet to find a dentist.

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Choosing a Dentist in the Age of Google

April 21, 2015

Selecting a dentist it is a very personal choice. All the research indicates a good majority – 60 to 70% – of people choose a dentist based on a referral. They are not just looking for a dentist; they are looking for a personal connection. They want a dentist they can trust, someone that their […]

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New Google Rank Algorithm

March 30, 2015

There is considerable buzz in the tech world about the new Google ranking criteria set to launch April 21. Do you need to panic? Will your website disappear from Google? Relax, the big changes aren’t really that big and should not have much effect on most dentists. Especially if you have been following our advice […]

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Do You Own Your Website?

March 19, 2015

Sometimes when a business contracts with a web development company to create a web page the domain is registered in the name of the web developer not the name of the business. This can be a very big deal if the web developer goes out of business or if the business owner wants to change […]

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Google Doesn’t Rank Dentists 

March 6, 2015

It Ranks Websites!

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Is your online information easy to find?

March 3, 2015

From Angie’s List: According to a recent white paper published by Health Leaders Media, 8 out of 10 prospective patients will visit a hospital website before actually committing to it. With that said: 5 out of 10 visit other provider websites. 6 out of 10 find your website confusing. 3 out of 10 dissatisfied with […]

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What Dental Webmasters Need to Know

February 26, 2015

…know what Internet users want – speed and ease. Ensure your website loads quickly and keep pages as close to the homepage as possible. Don’t make the users have to click more than three or four times to get to their desired destination. It’s also important to avoid publishing duplicate content.This includes copying content from […]

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The first rule of web design

February 23, 2015

 Tell me where to click. Just about every web page is designed to cause me to connect, to buy, to approve, to move to the next step. Okay, great. Where is the button to do that? via Seth’s Blog. Follow the link to Seth Godin’s blog for the full article with several bad examples. More […]

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TNT Rocks

February 12, 2015

Check out the new updated Emmott on Technology Website: My friends at TNT Dental did all the work. They are easy to work with and very creative. There is an updated section for meeting planners with all my new topics including HIPAA and Google. As well as links for dentists looking for some one on […]

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What to do if your web designer registers your domain in their name

November 24, 2014

This is a potential problem first pointed out to me by my friends at TNT Dental: Your domain name is a business asset It has value. It is as much a part of your business as the name, the logo, and the client list. You should always be in control of your domain name. Never […]

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Does Your Dental Practice Website Have a Purpose?

August 14, 2014

In Case you missed it: Dentalcompare from July 2013. Do you need a dental website? Do you need a high speed handpiece? The folks who sell websites to dentists have focused on the marketing and advertising potential of web pages, and as such, many dentists think that is the sole purpose of a website. If […]

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Websites that Work

July 9, 2014

If the only thing your web site is designed to do is to attract new patients then people have the need to visit the site exactly one time in their entire lives. Good web sites provide both information for potential new patients and services to support existing patients. One of the primary items patients look […]

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Do You Own Your Website?

April 22, 2014

Be sure your office web site domain names are registered to you or your business. Sometimes web site providers will register the names to themselves. This is convenient for them but bad for the dentist. If the web provider owns the domain they have control. This can result in problems if you ever want to […]

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