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digital marketing

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From ADA News

August 7, 2015
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New Google Rank Algorithm

March 30, 2015

There is considerable buzz in the tech world about the new Google ranking criteria set to launch April 21. Do you need to panic? Will your website disappear from Google? Relax, the big changes aren’t really that big and should not have much effect on most dentists. Especially if you have been following our advice […]

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Do You Own Your Website?

March 19, 2015

Sometimes when a business contracts with a web development company to create a web page the domain is registered in the name of the web developer not the name of the business. This can be a very big deal if the web developer goes out of business or if the business owner wants to change […]

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Re-Activate for Year End

December 3, 2014

ActionRun helps dentists improve marketing results by providing cloud-based patient communication services for New, Active, and Unresponsive Patients. Our communication services go much further than simple email, text, or voice reminder solutions. via Improve Dental Marketing Results with ActionRun Services. ActionRun is one of my favorite e-services, especially the re-activation application. It not only contacts […]

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Website Stuck in the 90s?

November 10, 2014

If your website is just an electronic brochure you are stuck in the 1990s. Your website needs to be interactive. That means that users can get information or enter information. This process goes by several names but is commonly referred to as Web 2.0. An interactive Web 2.0 website is not just a static page […]

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CDA San Francisco September 4-6

August 28, 2014

I am very excited to be presenting two hands on Internet programs next week for the CDA San Francisco Meeting.   Lawrence Emmott, DDS Dr. Emmott is one of the most entertaining speakers in dentistry. He is a leading dental high-tech authority with more than 30 years of experience as a practicing general dentist. Classes: Just Do […]

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Does Your Dental Practice Website Have a Purpose?

August 14, 2014

In Case you missed it: Dentalcompare from July 2013. Do you need a dental website? Do you need a high speed handpiece? The folks who sell websites to dentists have focused on the marketing and advertising potential of web pages, and as such, many dentists think that is the sole purpose of a website. If […]

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Online ADA CE Course

July 13, 2014

DESCRIPTION: This course will show you how to use Google, Web pages and social media to generate positive user reviews and safeguard your online reputation. via ADA CE Course Overview.

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Websites that Work

July 9, 2014

If the only thing your web site is designed to do is to attract new patients then people have the need to visit the site exactly one time in their entire lives. Good web sites provide both information for potential new patients and services to support existing patients. One of the primary items patients look […]

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Are You Net Savvy?

October 21, 2013

In case you missed it: This Dentalcompare article from May. Are you net savvy? Take this quiz to determine your online footprint… The quiz has two purposes. The first of course is to give you a score to evaluate yourself in order to determine how well you are doing and where to put future resources. […]

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5 SEO Fails

October 10, 2013

HT Susan Richardson from Sesame Communications: …a few months later we check back on the site’s search engine rankings and we simply sigh. If only businesses understood the complexities of search engine optimization. If only businesses understood that search engine optimization is not a “once and done” endeavor. via 5 SEO Fails: What You Risk […]

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The 5 Worst UX Mistakes Websites Make

March 29, 2013

From Mashable: The user experience of websites has improved by leaps and bounds over the years, but there are still sites out there that may leave you asking, “What were they thinking?!” via The 5 Worst UX Mistakes Websites Make. The five mistakes are: 1. Paying Too Much Attention to Macro and Short-Shrifting the Micro […]

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Eight Seconds

November 10, 2012

If a random web surfer lands on your office page you have eight seconds to capture their attention.

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Patient Use of Smartphones Increasing

February 16, 2012

From DoctorBase We’ve already seen the number of mobile phone users in the U.S. eclipse the number of people who use computers. Now there’s a shift happening within mobile itself with the movement from ‘dumb’ feature phones to smartphones. Over the past year, smartphone usage has increased 7% in the U.S. And, these smartphone users […]

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Google+ Launches Branded Pages

November 12, 2011

I am frustrated trying to use Facebook for business. I like the Google + concept and it seems more useful but so far it cannot compete with Facebook for number of users and daily use. Google has finally unveiled brand pages for Google+, allowing businesses and brands to join Google’s social network via Google+ Launches […]

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It all Starts with Search

October 27, 2011

Some recent research numbers to consider: 92% of US Internet users use Search 80% of Searchers use Google 58% of consumers begin the buying process with Search 24% start with company websites 18% start with social media Search + Social Media Increases CTR By 94 Percent: Report.

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Ferreting Out Fake Reviews Online

September 14, 2011

According to the NYT article linked below people are offering to write positive online reviews for a fee. (HT BoctorBase) “For $5, I will submit two great reviews for your business,” offered one entrepreneur on the help-for-hire site xxx, one of a multitude of similar pitches. On another forum, xxx, a poster wrote, “I will […]

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SEO and Small Business: What’s really needed?

August 16, 2011

SEO stands for Search Engine Optimization. SEO is designed to improve your position and Google. There are all kinds of techniques including keywords. meta tags, and various “secret” formulas SEO firms use to improve a web sites search engine ranking. On the other hand Google is always refining their search algorithms and take great pains […]

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Googling for Dentists

July 28, 2011

The only way to be sure you will appear on the first page of Google is to buy it. More or less. 🙂 That is you buy an ad and you Pay Per Click, PPC. The ad will appear in a Google search as a “sponsored link” based on the “keywords” you have bid on. […]

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What are Patients Looking For?

July 26, 2011

Sesame Communications has completed an extensive research project looking into what people want and just as important what they don’t want from a dental practice web page. The results are available in a white paper called “Effective Practice Marketing in the 24-7 Digital Age of Dentistry” you can find online here: I will be blogging […]

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