Posts tagged as:

digital marketing

Website Stuck in the 90s?

March 31, 2012

If your website is just an electronic brochure you are stuck in the 1990s. Your website needs to be interactive. That means that users can get information or enter information. This process goes by several names but is commonly referred to as Web 2.0. An interactive Web 2.0 website is not just a static page [...]

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Patient Use of Smartphones Increasing

February 16, 2012

From DoctorBase
We’ve already seen the number of mobile phone users in the U.S. eclipse the number of people who use computers. Now there’s a shift happening within mobile itself with the movement from ‘dumb’ feature phones to smartphones. Over the past year, smartphone usage has increased 7% in the U.S. And, these smartphone users are [...]

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Google+ Launches Branded Pages

November 12, 2011

I am frustrated trying to use Facebook for business. I like the Google + concept and it seems more useful but so far it cannot compete with Facebook for number of users and daily use.
Google has finally unveiled brand pages for Google+, allowing businesses and brands to join Google’s social network
via Google+ Launches Branded Pages.

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It all Starts with Search

October 27, 2011

Some recent research numbers to consider:

92% of US Internet users use Search
80% of Searchers use Google
58% of consumers begin the buying process with Search
24% start with company websites
18% start with social media

Search + Social Media Increases CTR By 94 Percent: Report.

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Ferreting Out Fake Reviews Online

September 14, 2011

According to the NYT article linked below people are offering to write positive online reviews for a fee. (HT BoctorBase)
“For $5, I will submit two great reviews for your business,” offered one entrepreneur on the help-for-hire site xxx, one of a multitude of similar pitches. On another forum, xxx, a poster wrote, “I will pay [...]

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SEO and Small Business: What’s really needed?

August 16, 2011

SEO stands for Search Engine Optimization. SEO is designed to improve your position and Google. There are all kinds of techniques including keywords. meta tags, and various “secret” formulas SEO firms use to improve a web sites search engine ranking.
On the other hand Google is always refining their search algorithms and take great pains not [...]

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Googling for Dentists

July 28, 2011

The only way to be sure you will appear on the first page of Google is to buy it. More or less.
That is you buy an ad and you Pay Per Click, PPC. The ad will appear in a Google search as a “sponsored link” based on the “keywords” you have bid on. [...]

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What are Patients Looking For?

July 26, 2011

Sesame Communications has completed an extensive research project looking into what people want and just as important what they don’t want from a dental practice web page. The results are available in a white paper called “Effective Practice Marketing in the 24-7 Digital Age of Dentistry” you can find online here:
I will be blogging about [...]

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e-Service, Eligibility

June 10, 2011

I find that the majority of dentists under utilize e-services. For the most part I believe this is simply because they are not aware of the service and how easy it is to use. As a general rule an e-service is online, uses digital information and is automatic. That is once you set up the service [...]

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Eight Seconds

March 24, 2010

According to marketing research visitors spend an average of eight seconds on a web page before deciding whether or not to remain on the site.

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