Posts tagged as:

Social Media

Take the Online Footprint Quiz

May 20, 2013

Are you net savvy? Take this quiz to determine your online footprint. Do you have a practice web page? Has the practice web page been updated in the last year? Do you send e-mails to patients? Do you have an office blog? Are you on Facebook, as a dentist? Do you Tweet? Are you listed [...]

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Evaluating Facebook Home

April 25, 2013

A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. _____________________________________________________________________________ By: Deploy Dental On April 12th, Facebook officially released its new mobile app called Facebook [...]

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Graph Search Could Change Everything

April 23, 2013

The following is an excerpt from my Dentalcompare article. Follow the link for the whole thing. …There it is, “dentists my friends liked.” With Graph Search a patient “like” becomes far more valuable than it was before… With Graph Search the person looking for a dentist … can search their social graph to see which dentists [...]

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Facebook Changes News Feed (Again)

March 18, 2013

Have you noticed another change in the look of Facebook? Have you been hearing the buzz? Facebook announced in a press conference last Thursday that it has drastically revamped the all-important News Feed, turning it into a “personalized newspaper” that emphasizes what friends are sharing. via Facebook Changes News Feed; Implications for Merchants | Practical [...]

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Facebook Likes Can be Revealing

March 17, 2013

Research from the University of Cambridge Psychometrics Center and Microsoft Research Cambridge: Simply by delving into volunteers’ Likes, the researchers could determine in 95 percent of cases whether a person was Caucasian or African American and in 88 percent of cases whether the person was heterosexual or homosexual. They could determine whether the person is [...]

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Bye, bye, Facebook: Americans abandoning in droves

February 20, 2013

Hmmm, A new Pew Research Center poll finds that a huge group of users, 61 percent, are taking breaks from Facebook…When asked why users were abandoning Facebook, 21 percent said they have run out of time to check in with the site. Some 10 percent “pointed toward a general lack of interest in the site,” [...]

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Facebook Introduces “Graph Search”

January 31, 2013

A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. _____________________________________________________________________________ By: Deploy Dental At a recent media event, Facebook founder Mark Zuckerberg commenced with what had [...]

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12 Unexpected Social Media Tips

January 25, 2013

From Amex Open Forum Believe it or not, social media extends beyond Facebook and Twitter. It’s any website where people can discuss content. YouTube is social media. Your blog is social media. Pinterest is social media. And yes, Facebook and Twitter are too. So if you want to leverage social media in a big way [...]

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Yankee Dental Hands On Jan 31

January 20, 2013

I am very excited to be presenting two 3 hour hands on programs at the Yankee Dental Congress in Boston, Jan 31. Sesame Communications is sponsoring and helping me present two sessions on social media and digital marketing. We will look at your Google presence, discuss YouTube and Facebook among other online resources and then [...]

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The Roach, the Brand and Social Media

January 7, 2013

From Bruce Terkel Think back twenty years ago. You had just checked into your hotel. You went up to your room and found a disgustingly large cockroach scrabbling around in your bathtub. After you screamed or screeched or hopped up on the toilet tank, you called the front desk and… …Now picture what would happen [...]

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Top 10 Dentists in Social Media

January 7, 2013

WOW this is so flattering, I am honored. I was chosen as one of the top ten dentists in social media: We kept Dr. Emmott on our list again this year because he connects with everyone – not just dentists – because of his active participation in social media and the laid-back feel to his [...]

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The Importance of Author Profile Photos

January 2, 2013

A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. _____________________________________________________________________________ By: Deploy Dental Google Search Engine Results Pages (SERPs) are typically very similar in appearance. [...]

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Facebook Pay to Play

December 12, 2012

You have worked hard and have managed to get 523 people to like your practice on Facebook, Congratulations. Now whenever you post some interesting dental tidbit on Facebook 523 people will see it and be reminded of your dental office… Not quite. The upshot is that brands can still access fans of their Facebook pages [...]

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Google Results

December 7, 2012

When you Google some dentists you find a direct link to their web site at the top of the page with lots of patient testimonials and a big easy to see box with the address and phone number. Below that is a link to their Facebook page full of likes and happy patient comments. Below [...]

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Don’t Fall For Fake Facebook Privacy Notice

November 28, 2012

Another take on the Facebook privacy kerfuffle to add the the previous link to Forbes. The idea behind the “notice” is that Facebook’s listing as a publicly traded company will negatively affect its users’ privacy, which is not true. Simply put, Facebook and its users are still bound to the same terms and conditions that [...]

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The Value of Facebook Isn’t Likes or Fans

November 26, 2012

The Mashable article linked below is right and valuable for dentists…but …the real value of Facebook as it pertains to business growth and acquiring new customers. It isn’t about getting strangers to like you, it’s about getting exposure with the friends of your fans. These are the best prospects for you, and you already have [...]

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Pinterest distinguishes personal accounts from business ones

November 16, 2012

Pinterest is the fastest growing social media site in history. With Wednesday’s changes, businesses can officially link their websites so they are listed on their Pinterest profiles. For example, Home Depot can now verify that its Pinterest page is company-sanctioned and linked to www.homedepot.com. via Move toward revenue? Pinterest distinguishes personal accounts from business ones [...]

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Be Careful, that YouTube Video Could Land You in Hot Water

November 1, 2012

New Dentalcompare article: …that his board had reviewed a number of cases where one dentist filed a complaint against another based on a YouTube video. via Emmott on Technology: Be Careful, that YouTube Video Could Land You in Hot Water and Other Sound Advice and Best Practices for Promoting your Office with Video | Dentalcompare.com. [...]

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Posting reviews online can carry legal risks

October 26, 2012

This is from an associated press article: So Dr. David McKee had an unusually aggressive response: He sued the son for defamation. The Duluth neurologist’s case has advanced to the Minnesota Supreme Court, which is weighing whether the lawsuit should go to trial.“His reputation is at stake. He does not want to be a target [...]

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Social Media Webinar

October 8, 2012

Beyond Facebook   FREE webinar 9:00 am PDT Thursday October 11 Sponsored by Sesame Communications. What happens in Vegas stays on…Facebook, Twitter and YouTube. Social Media is an amazing phenomenon that has revolutionized how we use the Internet and how we interact. However Social Media is not just Facebook; it is a whole array of user [...]

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