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Greater New York Dental Meeting

September 15, 2017

Source: Course: Google and Internet Presence: Juice for Dentists | Greater New York Dental Meeting I am honored to be presenting three courses at the Greater New York Meeting in November.

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Resolutions for 2017

December 31, 2016

As you appease your guilty conscience with resolutions for self-improvement in the coming year here are six dental high tech resolutions to consider. Do the HIPAA basics. The new HIPAA omnibus rules went into effect September of 2013. Full compliance is ideal but can be overwhelming. On the other hand you do have a professional […]

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Is Social Media Really Worth It For A Small Business?

November 14, 2016

From B2C: Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it? Source: Is Social Media Really Worth It For A Small Business? Most people think of social media as Facebook. […]

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Google Results

May 24, 2016

When you Google some dentists by name you find a direct link to their web site at the top of the page. To the right is a big box with the address, phone number hours of operations and lots of patient testimonials. This does not happen by accident. The big box is created by Google […]

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Amazon Sues 1,114 Individual Reviewers For Hire

October 26, 2015

To make sure that the services offered were legit, Amazon dispatched investigators to buy reviews. This led to the rather surreal situation where sellers would explain their strategies for evading detection by Amazon to a representative of Amazon. Source: Amazon Sues 1,114 Individual Reviewers For Hire – Consumerist This is different. Most of the time […]

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Billion Dollar Bully

August 17, 2015
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From ADA News

August 7, 2015
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Removing a Google Review

July 20, 2015

As a business owner you can get Google to remove an online review. However you can not have a review taken down just because you disagree with it. Google has specific rules for removing reviews, which are copied below. Notice a review needs to be sexually explicit, obscene, spam or some other egregious violation. Just […]

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Healthgrades Solutionreach

June 18, 2015

Healthgrades is where America finds a doctor. Solutionreach and Healthgrades have formed a partnership to give our customers an unfair advantage on the nation’s number one resource for online provider listings and reviews. via Healthgrades | Solutionreach. Online reviews are powerful. In my opinion the three that really matter for dentistry are Google+, Yelp and […]

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Is Twitter coming to an end?

May 6, 2015

From Daily Mail: The once invincible Twitter doesn’t want to face up to the truth. It’s not just teens and hipsters who are fed up with tweeting. So are middle-class, middle-aged folk who, five years ago, were constantly checking their Twitter feeds during dinner parties. Why? The novelty has worn off, as you’d expect. Also, […]

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Online Reviews

February 3, 2015

From Sesame: An astounding 70% of patients state that online reviews are as important as the dentist’s credentials when making a decision to choose a practice. People think of online reviews in much the same way as they do a recommendation from a friend. It is a third party review that can be trusted far more than […]

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CDA San Francisco September 4-6

August 28, 2014

I am very excited to be presenting two hands on Internet programs next week for the CDA San Francisco Meeting.   Lawrence Emmott, DDS Dr. Emmott is one of the most entertaining speakers in dentistry. He is a leading dental high-tech authority with more than 30 years of experience as a practicing general dentist. Classes: Just Do […]

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Facebook Fraud Video

August 8, 2014

WOW very interesting and a must watch for any dentist using Facebook

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Online ADA CE Course

July 13, 2014

DESCRIPTION: This course will show you how to use Google, Web pages and social media to generate positive user reviews and safeguard your online reputation. via ADA CE Course Overview.

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Reminder Webinar – The Truth About Online Reviews – Tuesday June 24

June 23, 2014

There is still time to register for the Webinar tomorrow June 24, 10:00 am PDT The Truth About Online Reviews (and why no one can publish your surveys on Google!) | Sesame Communications. In this Webinar Dr. Larry Emmott shares practical advice and direction on how to use online reviews to energize practice growth and […]

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Social Media Policies for Dentists

March 24, 2014

The ADA had published a sample social media policy for dental offices. If you are an ADA member you can access it at the link below. If you put in place a carefully drafted social media policy for your dental practice, your employees will likely have a better understanding of what’s permitted and what is […]

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eConnexis

March 11, 2014

A new patient communication system: eConnexis breaks down most barriers to communication by allowing your patients to contact you at their convenience, using the method they prefer. Whether they’re making an appointment online or text messaging a cancellation, we make sure the two of you get and stay in touch. via eConnexis|HealthCare Features. eConnexis is […]

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Facebook Tip

March 3, 2014

If you want your Facebook followers to pay attention to your postings include pictures. Posts with pictures and videos in them are more likely to catch your followers’ eyes, plus pictures and videos rank higher on Facebook’s newsfeed. In other words Facebook will choose to display your post to more people if it includes a […]

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101 Ways To Drive Traffic To Your Website

February 26, 2014

A great detailed outline of ways to drive traffic to your web site: The percentage of internet users in the U.S. jumped from roughly 54% in 2003 to over 71% in 2011. That’s a huge opportunity for your website to not only attract traffic, but to also convert that traffic into revenue. via 101 Free […]

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Chicago Midwinter

February 13, 2014

I will be presenting multiple programs next week at the wonderful Chicago Midwinter meeting. (Assuming the whole thing does not get frozen out :-)) The topics will be using the Internet, Google Juice and Social Media Beyond Facebook.

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