How do Patients Find You?

by Larry Emmott on March 23, 2019

in Digital Marketing

buzz

Two thoughts:

Word of mouth or in other words a personal referral is still the way most people find a dentist. Contrary to what some web sellers are telling us the population does not generally find a dentist with a random search.

However, even when they get a word of mouth referral most people still use the Internet to connect. That is to get your number and address.

The conclusion is that controlling your Internet presence – what shows up when you Google your name -and having a practice web site are important. Spending thousands on monthly SEO fees…not so much.

Share

{ 0 comments }

From Fortune: Follow the link and read the whole thing.

Electronic health records were supposed to do a lot: make medicine safer, bring higher-quality care, empower patients, and yes, even save money. Boosters heralded an age when researchers could harness the big data within to reveal the most effective treatments for disease and sharply reduce medical errors. Patients, in turn, would have truly portable health records, being able to share their medical histories in a flash with doctors and hospitals anywhere in the country—essential when life-and-death decisions are being made in the ER.

But 10 years after President Barack Obama signed a law to accelerate the digitization of medical records—with the federal government, so far, sinking $36 billion into the effort—America has little to show for its investment…

…a tragic missed opportunity: Rather than an electronic ecosystem of information, the nation’s thousands of EHRs largely remain a sprawling, disconnected patchwork. Moreover, the effort has handcuffed health providers to technology they mostly can’t stand and has enriched and empowered the $13-billion-a-year industry that sells it.

Source: Death by a Thousand Clicks: Where Electronic Health Records Went Wrong | Fortune

Wow, A long article but well worth it.

Three big takeaways:

  1. EHRs are very poorly designed, hard to use and take way too much time for poorly trained medical personnel to use.
  2. The poor design of the systems results in significant errors including the deaths of the patient.
  3. Government mandates and incentives distorted the system and are responsible for much of the dysfunction.

I remain a huge fan of the concept of a universal EHR and by extension EDR. However the system as it is now deployed is seriously flawed. Poorly designed systems and lack of interoperability have turned what promised to be a dream into a nightmare.

 

 

Share

{ Comments on this entry are closed }

Dental Art

by Larry Emmott on March 20, 2019

in Dental Art

Watercolor Molar. I do not have a title or artist for this but thought the green soft tissues were appropriate for the week of St. Patrick’s Day.

Dental art is anything that depicts teeth or dentistry in an interesting or artistic way. If you have any suggestions for future Dental Art pieces please send them to me or give me a link. Thanks.

Previous “Dental Art” images can be found here on Pinterest.

Share

{ Comments on this entry are closed }

Do Great Work

by Larry Emmott on March 19, 2019

in General

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
– Steve Jobs

Share

{ Comments on this entry are closed }

Ransomware

by Larry Emmott on March 18, 2019

in Security

Share

{ Comments on this entry are closed }

Happy St. Patrick’s Day

by Larry Emmott on March 17, 2019

in General

Share

{ 0 comments }

HIMSS19: Loud and clear message from feds on patient data: It belongs to patients

March 14, 2019

From FierceHealthcare: Officials put industry stakeholders on notice over efforts to block patients’ access to their data. The Department of Health and Human Services made public several proposed rules aimed at increasing consumer access to their health data, but whether these regulations lead to the long-held goal of industrywide interoperability will take years to determine. Source: HIMSS19: Loud […]

Share
Read the full article →

Dental Art

March 13, 2019

“Somewhere I can’t breathe” by Jean-Phillipe Paumer. Looks more like the great wall of Chinese molars than a breathing problem. Dental art is anything that depicts teeth or dentistry in an interesting or artistic way. If you have any suggestions for future Dental Art pieces please send them to me or give me a link. Thanks. […]

Share
Read the full article →

Midwest Dental Conference March 21-24

March 12, 2019

I will be presenting two sessions on March 23. Digital Workflow and Google Juice

Share
Read the full article →

Your smartphone screen is probably disgusting

March 12, 2019

“Mobile phones have become veritable reservoirs of pathogens as they touch faces, ears, lips and hands of different users of different health conditions,” researchers observed in a 2009 study of bacteria removed from personal calling devices. Source: Your smartphone screen is probably disgusting. Here’s how to clean it The linked article is interesting. It outlines how our […]

Share
Read the full article →

Using live chat to improve your dental practice

March 11, 2019

A Guest blog from Kontak. The opinions expressed are from Kontak not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. ——————————————————————————————- At Kontak, our business is to develop new technologies that will increase the effectiveness of websites.  While not […]

Share
Read the full article →

Communications in the 21st Century

March 7, 2019

58% of consumers start their online day by reading their emails.  76% of dental patients say email is the best way for companies to communicate with them.   So the question is…are you using it? Or even better are you gathering patient e-mail addresses in order to use it? Most Practice Management Systems like Dentrix have […]

Share
0 comments Read the full article →

AADP Starts Today!

March 7, 2019

One of the BEST meetings in dentistry! I am moderating a panel on Internet marketing and social media.

Share
Read the full article →

Dental Art

March 6, 2019

“Franken Dentist” by Scotty Munster . It is dental. Is it art? People in the tattoo world certainly believe it is art.  Whatever, it is disturbing on a number of levels, which I believe is the point. Dental art is anything that depicts teeth or dentistry in an interesting or artistic way. If you have any […]

Share
Read the full article →

HHS Collected Record $28M For HIPAA Violations Last Year.

March 4, 2019

From ADA News: Modern Healthcare reported HHS said last week that it “collected a record $28.7 million from healthcare providers and insurers in 2018 for inadequate responses to data breaches.” This figure exceeds the total of $23.5 million for 2017. Office for Civil Rights Director Roger Severino said, “Our record year underscores the need for covered […]

Share
Read the full article →

DIGITAL ELECTRONIC MICROSCOPE

March 1, 2019

The Digital Electronic Microscope is an innovative device that lets you examine any object in amazing detail with high resolution, right from your computer screen, smartphone or tablet Source: DIGITAL ELECTRONIC MICROSCOPE – MrBigStorex Why is this not a standard device in every dental office?   The Electronic Digital Microscope allows you to see even […]

Share
Read the full article →

Making Geofencing for Dentists Work

February 28, 2019

From my friends at TNT Dental: Display Ads: You know those advertisements that pop up on the side of your email box, on a webpage you’re viewing or within your Facebook feed? They’re display ads, and they do the very job you would think they would – displaying text, logos or images for a company. Otherwise […]

Share
Read the full article →

Aetna, Anthem, IBM Announce Healthcare Blockchain Collaborative

February 28, 2019

From Health IT Analytics: Blockchain technology could reduce administrative errors and ensure the efficient exchange of health information, which would lead to improved patient outcomes and lower care costs. Although there have been multiple initiatives to digitize health information, significant advancements are still necessary, and these organizations will seek to move the industry forward.“This alliance […]

Share
Read the full article →

Dental Art

February 27, 2019

“Teeth” by  Jason Edmiston Dental art is anything that depicts teeth or dentistry in an interesting or artistic way. If you have any suggestions for future Dental Art pieces please send them to me or give me a link. Thanks. Previous “Dental Art” images can be found here on Pinterest.

Share
Read the full article →

Dentrix Smart Image is Here

February 26, 2019

From Dentrix Magazine: Smart Image makes it easy for you to access more patient information quickly through a seamless integration without searching through separate software for a history of patient images.So, what imaging software do you use? Sopro by Acteon? Romexis by Planmeca? Sidexis 4 by Dentsply Sirona? Chances are that you may even use a […]

Share
Read the full article →