…a study commissioned by the American Association of Endodontists found technological competency to be the #1 reason a general practitioner would choose one specialist over another. This is surprising, as most people think perceived clinical competency would be the deciding factor. The research underlines that your technology can be influential in capturing business opportunities from strategic relationships—
This study appears to confirm something I have believed for some time. People notice the use of technology and will refer or choose a dentist because of the technology.