From the category archives:

Internet

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A GREAT new resource from Carestream Dental

March 12, 2020

Download free educational materials, infographics and more to share the Digital Dentistry Difference story, and see the difference it makes for your patients and your business. Source: Home – Carestream Dental

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Hinman Dental Society March 19-21

March 6, 2020

I will be presenting sessions on Google Juice, Digital Workflow and Data Security. The Thomas P. Hinman Dental Meeting is an annual tradition, providing dentists, dental hygienists, dental assistants, laboratory technicians and dental office staff with the latest and most comprehensive continuing education in dentistry today. Our meeting is known for its Southern Hospitality, extraordinary […]

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Does Texting Violate HIPAA?

March 5, 2020

From Jeff Tonner: Here is the skinny.  “Regular” SMS texting violates federal law if it contains “electronic protected health information” or ePHI.  To comply, a dentist and staff need to employ a HIPAA-compliant app, one that encrypts the message.  Call your text or app provider and ask if their service satisfies HIPAA.  If not, find one […]

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Online Reviews are Key

March 5, 2020

From my friends at TNT Dental: Once you have your social media business pages established, then it’s time to start asking your patients for referrals and reviews. For instance, if you have a Google My Business page, writing a review is as simple as your patient finding you on Google and then selecting “Write a […]

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Domain Name Scam

March 2, 2020

Is this a scam? Almost certainly. I recently received the following e-mail from a company called ids/us: Dear Sir/Madam, One of our customers has applied for the domain name www.drlarryemmott.net. Since you are the owner of www.drlarryemmott.com, we would like to inform you about this registration request. If our customer registers this name, this can […]

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DMscore™ National Study of 54,000 Dental Practices Finds Poor Use of Yelp & Google in Marketing

February 18, 2020

The recent DMscore study reveals that too few dentists optimize their practice’s marketing efforts: -Nationwide, 71% of dentists have a Yelp profile, but 20% of these profiles are “unclaimed” by the practice itself. Businesses that claim their own profiles can exert more control over the way their business is perceived. -Over 33% of dental sites […]

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Janice Hurley at AADP March 5

February 13, 2020

One of the BEST Meetings in Dentistry. I will be hosting a panel on Cyber Security at the AADP Meeting. One of our panelists will be Janice Hurley, her topic: Your Social Media Footprint Matters Answer these three critical questions before you post ANYTHING on social media and you’ll be delighted with the results. Confidently […]

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$25K defamation lawsuit over negative Yelp review refiled against Wilson County woman

February 4, 2020

The attorney for a Murfreesboro doctor has refiled a $25,000 lawsuit against a woman who left a negative Yelp review against him… …”Free speech is important,” said Hirschhorn, “but SLAPP isn’t a get out of jail free card for defamation. The limit to constitutional free speech is that people are liable when they abuse it.” […]

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Woman says she was fired after making pro-Trump comment on Facebook

January 27, 2020

From Milwaukee Journal Sentinel: Before Robyn Polak attended President Donald Trump’s Jan. 14 rally in Milwaukee, she expressed her support for him on Facebook by posting a “MAGA 2020” comment on a news story about the visit. She said that comment, and possibly a few others like it, got her fired from her job. Polak, a […]

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The Google Tax

December 23, 2019

More wisdom from Seth Godin: Because Google has made it ever more difficult for sites to be found, previously successful businesses like Groupon, Travelocity and Hipmunk suffer. As a result, new web companies are significantly harder to fund and build. If you’re dependent on being found in a Google search, it’s probably worth rethinking your […]

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The Importance of Google My Business to Your Dental Practice

December 2, 2019

IMHO There is NOTHING more important to promoting a dental office than Google my Business From my friends at TNT Dental: Your Google My Business page is a more important SEO strategy than any other option. It not only allows patients to find your practice, but it helps them find you according to geography and […]

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Buffalo Grove dentist seeks more than $4 million in damages over alleged smear campaign

November 5, 2019

From Cook County Record: A Buffalo Grove dentist is asking for more than $4 million in damages, claiming a former marketing executive from Des Plaines is using her expertise to engage in an internet smear campaign against him and his endodontics practice. According to the May 21 Cook County Circuit Court filing, Dr. Robert Goldberg filed […]

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Ace of Online Referral Mangement

November 4, 2019

A Guest blog from David Wolf of  Dentalcarelinks. The opinions expressed are from David Wolf not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. ——————————————————————————————- Is it better to be the Jack of All trades or the Ace […]

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B.G.

October 25, 2019

It is hard to remember how different life was just a few years ago in the B.G. era. That is Before Google.

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2019 Internet Statistics, Trends & Data

October 3, 2019

\ Online UsersAs of January 2019, the UAE, along with Andorra, Aruba, Bermuda, Iceland, and Qatar, were jointly ranked first in the rank of countries with the highest internet penetration rate, with an internet penetration rate of 99%.(DataReportal; We Are Social; Hootsuite, 2019)English is the most common language used on the internet as of March […]

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Your website: The real front door to your practice

September 24, 2019

From New Dentist Blog: Websites, like real-world practices, also have to comply with legal requirements. An effective website is a work in progress, one that requires regular updates to keep it working the way you want it to, so that it’s accurate, welcoming and in compliance. Source: Your website: The real front door to your practice […]

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Google Has My Dead Grandpa’s Data And He Never Used The Internet

September 17, 2019

It turns out Google has info connecting me to my grandma (on my dad’s side) who’s alive and well but has never had the internet, and my grandpa (on my mom’s side), who recently passed away in March 2019 and also never had the internet. … my grandpa and my grandma’s name and address, respectively. […]

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New Survey Reveals Americans Choose Dentists Based on Online Reviews

September 16, 2019

From Markets Insider: Survey Question & Findings The survey asked 1,500 Americans the following question: You are searching for a new dentist near you on Google, and you get several options to choose from, which will you most likely pick? The one with the best online reviews The one closest to me The top ranked one […]

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SmileSnap | Dental Virtual Consultation Software App and Practice Patient Analytics

August 26, 2019

SmileSnap is the Leading Virtual Consultation Software and App for the Dental Industry. Grow your practice and start more patients with our patient analytics and metrics dashboard. Source: SmileSnap | Dental Virtual Consultation Software App and Practice Patient Analytics I just talked to the developers of this new service. I like a lot of the […]

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Five Step Web Check

August 13, 2019

Phone number and address on the front page Have your phone number and address in easy to read format in the upper right-hand corner of every page. Many if not most of the people who visit your page (including existing patients) want to give you a call. Make it easy for them. Google by name […]

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