Internet

The recent DMscore study reveals that too few dentists optimize their practice’s marketing efforts: -Nationwide, 71% of dentists have a Yelp profile, but 20% of these profiles are “unclaimed” by the practice itself. Businesses that claim their own profiles can exert more control over the way their business is perceived. -Over 33% of dental sites […]

More wisdom from Seth Godin: Because Google has made it ever more difficult for sites to be found, previously successful businesses like Groupon, Travelocity and Hipmunk suffer. As a result, new web companies are significantly harder to fund and build. If you’re dependent on being found in a Google search, it’s probably worth rethinking your […]

From New Dentist Blog: Websites, like real-world practices, also have to comply with legal requirements. An effective website is a work in progress, one that requires regular updates to keep it working the way you want it to, so that it’s accurate, welcoming and in compliance. Source: Your website: The real front door to your practice […]

From Markets Insider: Survey Question & Findings The survey asked 1,500 Americans the following question: You are searching for a new dentist near you on Google, and you get several options to choose from, which will you most likely pick? The one with the best online reviews The one closest to me The top ranked one […]

Phone number and address on the front page Have your phone number and address in easy to read format in the upper right-hand corner of every page. Many if not most of the people who visit your page (including existing patients) want to give you a call. Make it easy for them. Google by name […]