From the category archives:

Social Media

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The Wild West of online reviews

September 10, 2018

From MyView, ADA News: Sadly, many online review sites, even very popular sites, have no protocols in place to vouch for the accuracy of the evaluations. Anyone can post anything, about anyone, anytime and that is truly frightening. But does it have to be? Source: MyView: The Wild West of online reviews Worth reading, the […]

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Facebook is shedding massive traffic

September 6, 2018

From  BGR: Four billion. That, according to a new study shared with CNBC by market research firm SimilarWeb, is how many monthly page visits Facebook has shed in a slow-drip but nevertheless huge decline over the last two years… …“The five websites receiving the most traffic in the U.S. in the last several years have been […]

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Facebook Stock Plunge

July 30, 2018

From NYT: …investors responded Thursday by hammering the stock of Facebook, one of the world’s most valuable companies. Shares of the social media giant fell 19 percent, wiping out roughly $120 billion of shareholder wealth, Source: Facebook’s Stock Plunge Shatters Faith in Tech Companies’ Invincibility – The New York Times Hmmm Related: For Facebook and Twitter, […]

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10 Cringe-Worthy LinkedIn Profile Picture Fails

July 23, 2018

You’d think choosing a LinkedIn profile picture would be simple. You just need something clear, professional and properly sized. However, it appears many people struggle with this or simply don’t realize what their frankly terrible photos are conveying to current and potential clients and employers. Source: (32) 10 Cringe-Worthy LinkedIn Profile Picture Fails | LinkedIn Worth a click […]

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Henry Schein creates key software joint venture with Internet Brands

July 5, 2018

From Newsday: Henry Schein Inc. and partner Internet Brands have completed the creation of a joint venture to create and market software for the global dental market, the companies announced Monday… The joint venture, named Henry Schein One, incorporates Henry Schein’s practice-management software for dentists, includingDentrix and Easy Dental, with Internet Brands’ web-based programs such […]

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Why Your Online Reputation Matters (and How to Handle Good and Bad Reviews)

June 26, 2018

From my friends at TNT Dental: Even if your practice doesn’t have a website (and if that’s the case, you need to give us a call at TNT Dental today!), your practice is online… and, people are talking about it. You have two choices: put your head in the sand and ignore it, or embrace […]

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Facebook bug affected 14 million people’s privacy settings

June 14, 2018

From Mashable: The advertising giant wants you to believe that you’re in control of what data you share, and who you share it with. We know that’s mostly an illusion… from May 18 to May 22, a Facebook bug automatically set a host of users’ new post settings to “public” regardless of their selected setting. It […]

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81%

June 4, 2018

81% of patients stated they will investigate a provider’s online presence, even after they’ve been referred Of course they do. Patients Google the doctor just to get the phone number. Then they look at the map to see where the office is and scroll through the reviews. They Google, Map, Web Page, and Review. Notice […]

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Facebook scrubs 837M pieces of spam from website in Q1

May 29, 2018

Facebook removed 837 million instances of spam from its website in the first quarter of 2018, according to Guy Rosen, the company’s vice president of product management. Between October 2017 and March 2018, Facebook took down content including graphic violence, adult nudity and sexual activity, terrorist propaganda, hate speech, spam, and fake accounts. Source: Facebook […]

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Social Media Blunder

May 22, 2018
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Study: Online reviews of plastic surgeons

May 7, 2018

From UPI.com: The actual headline used for the article was, Online reviews of plastic surgeons are unreliable. I lopped of the unreliable part because if you read the article the authors do not really make the case that reviews are unreliable. They just state that reviewers take things like customer service into account rather than pure […]

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Facebook reveals long-secret rules it has used to police its site

May 3, 2018

Facebook on Tuesday released a rule book for the types of posts it allows on its social network, giving far more detail than ever before on what is permitted on subjects ranging from drug use and sex work to bullying, hate speech and inciting violence. Source: Facebook reveals long-secret rules it has used to police […]

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Apple’s Siri: The only search engine you’ll need?

April 19, 2018

From Computerworld: The writing’s been on the wall for a very long time. Consumers are sick of being exposed to endless marketing. They don’t like their data being mined to provide advertisers and crafty political operators with tools they use to try to manipulate them. They’ve read the stories about Cambridge Analytica, and they are […]

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Mozilla releases anti-Facebook extension for Firefox to stop tracking

April 12, 2018

From Mashable: A new browser extension called the “Facebook Container” lets Firefox users isolate their activity on Facebook to Facebook.com, making it more difficult to track users’ actions elsewhere on the web. The hope is that someone searching for and booking a trip wouldn’t then cause related ads to appear on your Facebook feed, for […]

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Sorry: Facebook was never ‘free’

April 5, 2018

From New York Post: Did you really not know that your agreement with Facebook was that Mark Zuckerberg would provide you with hours a day of enjoyment in exchange for your personal information? Source: Sorry: Facebook was never ‘free’ | New York Post Another reminder that Facebook’s business is sucking up all our personal data […]

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High Tech Reporting Needs its Muckrakers

April 2, 2018

From NRO: Apple, Alphabet (Google), Amazon, Microsoft, and Facebook are the world’s five largest companies in terms of stock value. Together they have market capitalization of about 3 trillion dollars, about the net worth of the entire country of Switzerland. …Yet today’s Silicon Valley and related high-tech companies are largely exempt from such traditional regulations. […]

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Here’s how you access the super creepy data Facebook has on you

March 26, 2018

Since 2010, Facebook allows you to download an archive file of all your interactions with the network. It’s a 5-click easy process Source: Here’s how you access the super creepy data Facebook has on you Good to know. The article gets a bit geeky however once again it is creepy and frightening to see how […]

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Changes To Facebook’s Algorithm Have Claimed Their First Casualty

March 5, 2018

From  Zero Hedge: Media companies have been waiting for the other shoe to drop since Facebook announced changes to its all-important newsfeed algorithm that (at least on paper) were designed to stop posts from businesses, brands and media from “crowding out” personalized content. Now, barely six weeks after the changes were first announced, Facebook’s decision […]

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How Do Online Reviews Impact Click-Through Rates & Trust?

February 15, 2018

From Bright Local: Key ‘Takeaways’ Going from a 3-star rating to a 5-star rating gets a business 25% more clicks from Google Local Pack Having a 5-star rating earns a business 39% more clicks from Google Local than having a 1-star rating 56% of consumers select a business if it has positive ratings/reviews displayed in […]

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Cheat Sheet: Social Media Image Sizes

February 1, 2018

From my friends at Sesame Communications. This is a great help. Source: Cheat Sheet: Social Media Image Sizes – Dental Marketing & Practice Management | Sesame Communications

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