From the category archives:

Social Media

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Online Reviews are Key

March 5, 2020

From my friends at TNT Dental: Once you have your social media business pages established, then it’s time to start asking your patients for referrals and reviews. For instance, if you have a Google My Business page, writing a review is as simple as your patient finding you on Google and then selecting “Write a […]

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Janice Hurley at AADP March 5

February 13, 2020

One of the BEST Meetings in Dentistry. I will be hosting a panel on Cyber Security at the AADP Meeting. One of our panelists will be Janice Hurley, her topic: Your Social Media Footprint Matters Answer these three critical questions before you post ANYTHING on social media and you’ll be delighted with the results. Confidently […]

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$25K defamation lawsuit over negative Yelp review refiled against Wilson County woman

February 4, 2020

The attorney for a Murfreesboro doctor has refiled a $25,000 lawsuit against a woman who left a negative Yelp review against him… …”Free speech is important,” said Hirschhorn, “but SLAPP isn’t a get out of jail free card for defamation. The limit to constitutional free speech is that people are liable when they abuse it.” […]

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Woman says she was fired after making pro-Trump comment on Facebook

January 27, 2020

From Milwaukee Journal Sentinel: Before Robyn Polak attended President Donald Trump’s Jan. 14 rally in Milwaukee, she expressed her support for him on Facebook by posting a “MAGA 2020” comment on a news story about the visit. She said that comment, and possibly a few others like it, got her fired from her job. Polak, a […]

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Buffalo Grove dentist seeks more than $4 million in damages over alleged smear campaign

November 5, 2019

From Cook County Record: A Buffalo Grove dentist is asking for more than $4 million in damages, claiming a former marketing executive from Des Plaines is using her expertise to engage in an internet smear campaign against him and his endodontics practice. According to the May 21 Cook County Circuit Court filing, Dr. Robert Goldberg filed […]

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What Makes a Good Review – And a Good Review System?

August 8, 2019

A Guest blog from David Evans of Ceatus Media Group. The opinions expressed are from David Evans not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. ——————————————————————————————- Reviews now can make or break a dental practice. Negative reviews […]

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Don’t Trust Libra, Facebook’s New Cryptocurrency

June 27, 2019

From The Atlantic: Facebook, one of the world’s most distrusted companies, wants us to trust its new Libra cryptocurrency, which, it hopes, will be used by billions of people around the world. We shouldn’t. Libra will almost exactly replicate all the problems generated by Facebook’s social network. Those problems can in turn be traced to the […]

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‘Friending’ patients: What are the potential ethical considerations?

June 25, 2019

From New Dentist Blog: ‘Friending’ patients: What are the potential ethical considerations? Source: ‘Friending’ patients: What are the potential ethical considerations? – New Dentist Blog You can click through to read all the reasons friending patients is a bad idea including references to the ADA code of ethics. However the bottom line is simply: Don’t do […]

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Tell Ten?

June 7, 2019

Remember the old saying, a satisfied customer will tell two or three people, but a dissatisfied one will tell 8 or 10?  Clearly it was written before Facebook and Twitter.

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Facebook Disease Prevention Maps Take on Health Epidemics

May 23, 2019

From Fortune: Facebook wants to help fight infectious diseases like measles by introducing maps that health organizations can use to prevent and respond to outbreaks. The disease prevention maps, which debuted Monday, provide detailed information such as population density, the movement of people in real time, and network connectivity across regions. The point is to give […]

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Zuckerberg could be targeted in Facebook FTC investigation

April 29, 2019

From 9to5Mac: According to a report from The Washington Post, federal regulators are investigating Zuckerberg’s past statements on privacy and considering holding him responsible for Facebook’s numerous privacy lapses. According to the report, FTC veterans have encouraged investigators to “take direct aim at Zuckerberg” and put him under additional federal oversight. Source: Zuckerberg could be targeted […]

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Google+ accounts and pages will be shut down April 2nd

February 7, 2019

From Boing Boing: In a blog post and related support page that went live today, Google explained how the shutdown will unfold, and the important part for most ‘consumer’ users is this: they’re gonna delete all your posts, photos, videos, and comments, starting on April 2. Source: Google+ accounts and pages will be shut down April […]

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AADP March 6-9

February 1, 2019

One of the BEST Meetings in Dentistry. I will be moderating a panel on Digital Online Services.

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For the first time, researchers say Facebook can cause depression

December 4, 2018

From MarketWatch: “It was striking,” says Melissa Hunt, psychology professor at University of Pennsylvania, who led the study. “What we found over the course of three weeks was that rates of depression and loneliness went down significantly for people who limited their (social media) use.” Source: For the first time, researchers say Facebook can cause depression […]

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The Creepy Line – Documentary

November 29, 2018

Very interesting documentary, worth your time. Many of the things discussed in the movie are disturbing. There is strong evidence Google and Facebook are not just gathering and exploiting your personal information they are manipulating you as well. I am not sure I buy into everything, never the less there is certainly some truth to […]

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Illinois dentist files complaint over false Yelp review

October 25, 2018

From Becker’s Dental Review: Chicago Kidds Pediatric Dentistry dentist Christopher Neal, DDS, filed a complaint after receiving what he alleges was a false Yelp review, according to Cook Country Record. Source: Illinois dentist files complaint over false Yelp review: 5 takeaways You can see Dr. Neals’ Yelp page here.  It appears there are two more […]

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Here’s how to tell if your Facebook account was one of the 29 million hacked

October 16, 2018

From Mashable: Twenty-nine million Facebook users had their accounts accessed by hackers. This, as it sounds, is very bad. ..Whether or not you are one of the victims. Here’s how to check: First, while logged into your Facebook account, head on over to the Help Center and scroll to the bottom of the page. You’ll see one […]

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The second best thing to a patient referral

October 15, 2018

From DSO News: Your staff should encourage every patient to leave a positive online review. Get a poster printed, frame it and hang it on your waiting room wall inviting patients to leave a positive online review. Have a framed 8.5″x11.5″ reminder hung next to your door that patients see on their way out. Get postcards […]

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Easy steps to creating a more effective online presence for your practice

October 9, 2018

From CDA: Sixty percent of consumers conduct online research before going to a business’ website to weigh a purchase decision. Even if you have a new top-of-the-line site, people may never make it there if they don’t like what they see on popular review sites. Consumers don’t know you, so all they have to go […]

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Facebook Is Breached by Hackers, Putting 50 Million Users’ Data at Risk

October 1, 2018

From NYT: Facebook said on Friday that an attack on its computer network had exposed the personal information of nearly 50 million users. The company said it discovered the breach this week. The attackers exploited a feature in Facebook’s code that allowed them to take over user accounts. Early Friday, Facebook forced more than 90 […]

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