From the category archives:

Social Media

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Illinois dentist files complaint over false Yelp review

October 25, 2018

From Becker’s Dental Review: Chicago Kidds Pediatric Dentistry dentist Christopher Neal, DDS, filed a complaint after receiving what he alleges was a false Yelp review, according to Cook Country Record. Source: Illinois dentist files complaint over false Yelp review: 5 takeaways You can see Dr. Neals’ Yelp page here.  It appears there are two more […]

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Here’s how to tell if your Facebook account was one of the 29 million hacked

October 16, 2018

From Mashable: Twenty-nine million Facebook users had their accounts accessed by hackers. This, as it sounds, is very bad. ..Whether or not you are one of the victims. Here’s how to check: First, while logged into your Facebook account, head on over to the Help Center and scroll to the bottom of the page. You’ll see one […]

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The second best thing to a patient referral

October 15, 2018

From DSO News: Your staff should encourage every patient to leave a positive online review. Get a poster printed, frame it and hang it on your waiting room wall inviting patients to leave a positive online review. Have a framed 8.5″x11.5″ reminder hung next to your door that patients see on their way out. Get postcards […]

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Easy steps to creating a more effective online presence for your practice

October 9, 2018

From CDA: Sixty percent of consumers conduct online research before going to a business’ website to weigh a purchase decision. Even if you have a new top-of-the-line site, people may never make it there if they don’t like what they see on popular review sites. Consumers don’t know you, so all they have to go […]

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Facebook Is Breached by Hackers, Putting 50 Million Users’ Data at Risk

October 1, 2018

From NYT: Facebook said on Friday that an attack on its computer network had exposed the personal information of nearly 50 million users. The company said it discovered the breach this week. The attackers exploited a feature in Facebook’s code that allowed them to take over user accounts. Early Friday, Facebook forced more than 90 […]

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The Wild West of online reviews

September 10, 2018

From MyView, ADA News: Sadly, many online review sites, even very popular sites, have no protocols in place to vouch for the accuracy of the evaluations. Anyone can post anything, about anyone, anytime and that is truly frightening. But does it have to be? Source: MyView: The Wild West of online reviews Worth reading, the […]

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Facebook is shedding massive traffic

September 6, 2018

From  BGR: Four billion. That, according to a new study shared with CNBC by market research firm SimilarWeb, is how many monthly page visits Facebook has shed in a slow-drip but nevertheless huge decline over the last two years… …“The five websites receiving the most traffic in the U.S. in the last several years have been […]

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Facebook Stock Plunge

July 30, 2018

From NYT: …investors responded Thursday by hammering the stock of Facebook, one of the world’s most valuable companies. Shares of the social media giant fell 19 percent, wiping out roughly $120 billion of shareholder wealth, Source: Facebook’s Stock Plunge Shatters Faith in Tech Companies’ Invincibility – The New York Times Hmmm Related: For Facebook and Twitter, […]

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10 Cringe-Worthy LinkedIn Profile Picture Fails

July 23, 2018

You’d think choosing a LinkedIn profile picture would be simple. You just need something clear, professional and properly sized. However, it appears many people struggle with this or simply don’t realize what their frankly terrible photos are conveying to current and potential clients and employers. Source: (32) 10 Cringe-Worthy LinkedIn Profile Picture Fails | LinkedIn Worth a click […]

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Henry Schein creates key software joint venture with Internet Brands

July 5, 2018

From Newsday: Henry Schein Inc. and partner Internet Brands have completed the creation of a joint venture to create and market software for the global dental market, the companies announced Monday… The joint venture, named Henry Schein One, incorporates Henry Schein’s practice-management software for dentists, includingDentrix and Easy Dental, with Internet Brands’ web-based programs such […]

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Why Your Online Reputation Matters (and How to Handle Good and Bad Reviews)

June 26, 2018

From my friends at TNT Dental: Even if your practice doesn’t have a website (and if that’s the case, you need to give us a call at TNT Dental today!), your practice is online… and, people are talking about it. You have two choices: put your head in the sand and ignore it, or embrace […]

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Facebook bug affected 14 million people’s privacy settings

June 14, 2018

From Mashable: The advertising giant wants you to believe that you’re in control of what data you share, and who you share it with. We know that’s mostly an illusion… from May 18 to May 22, a Facebook bug automatically set a host of users’ new post settings to “public” regardless of their selected setting. It […]

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81%

June 4, 2018

81% of patients stated they will investigate a provider’s online presence, even after they’ve been referred Of course they do. Patients Google the doctor just to get the phone number. Then they look at the map to see where the office is and scroll through the reviews. They Google, Map, Web Page, and Review. Notice […]

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Facebook scrubs 837M pieces of spam from website in Q1

May 29, 2018

Facebook removed 837 million instances of spam from its website in the first quarter of 2018, according to Guy Rosen, the company’s vice president of product management. Between October 2017 and March 2018, Facebook took down content including graphic violence, adult nudity and sexual activity, terrorist propaganda, hate speech, spam, and fake accounts. Source: Facebook […]

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Social Media Blunder

May 22, 2018
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Study: Online reviews of plastic surgeons

May 7, 2018

From UPI.com: The actual headline used for the article was, Online reviews of plastic surgeons are unreliable. I lopped of the unreliable part because if you read the article the authors do not really make the case that reviews are unreliable. They just state that reviewers take things like customer service into account rather than pure […]

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Facebook reveals long-secret rules it has used to police its site

May 3, 2018

Facebook on Tuesday released a rule book for the types of posts it allows on its social network, giving far more detail than ever before on what is permitted on subjects ranging from drug use and sex work to bullying, hate speech and inciting violence. Source: Facebook reveals long-secret rules it has used to police […]

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Apple’s Siri: The only search engine you’ll need?

April 19, 2018

From Computerworld: The writing’s been on the wall for a very long time. Consumers are sick of being exposed to endless marketing. They don’t like their data being mined to provide advertisers and crafty political operators with tools they use to try to manipulate them. They’ve read the stories about Cambridge Analytica, and they are […]

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Mozilla releases anti-Facebook extension for Firefox to stop tracking

April 12, 2018

From Mashable: A new browser extension called the “Facebook Container” lets Firefox users isolate their activity on Facebook to Facebook.com, making it more difficult to track users’ actions elsewhere on the web. The hope is that someone searching for and booking a trip wouldn’t then cause related ads to appear on your Facebook feed, for […]

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Sorry: Facebook was never ‘free’

April 5, 2018

From New York Post: Did you really not know that your agreement with Facebook was that Mark Zuckerberg would provide you with hours a day of enjoyment in exchange for your personal information? Source: Sorry: Facebook was never ‘free’ | New York Post Another reminder that Facebook’s business is sucking up all our personal data […]

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