From the category archives:

Social Media

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Keys to Effective Social Media for Dentists

May 20, 2021

Another good article from my friends at TNT Dental. The heart of social media is what dentists did years ago, long before dental marketing and social media. … years ago, dentists relied on networking and community outreach/involvement to gain patients. Source: Keys to Effective Social Media for Dentists: The Fundamentals | Blog | Best Online […]

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Podium

April 29, 2021

Reviews, Payments, and Patient Messaging Software for Dentists “Not only do we get quality leads, but it doesn’t take our staff time on the phone to get the appointment scheduled.” Source: Reviews, Payments, and Patient Messaging Software for Dentists | Podium In 2021 monitoring your online presence and communicating with patients via text is not […]

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RevenueWell acquires PBHS , expands dental marketing services

April 20, 2021

From ADA: FYI PBHS announced March 31 it was acquired by RevenueWell, a provider of marketing and communication software specifically designed to meet the needs of dental practices. Current and future customers of both companies will now have access to a unified platform that combines their dental marketing and communications technology, Source: PBHS acquires RevenueWell, […]

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Negative Yelp Review

March 30, 2021

From Jeff Tonner: A nurse-patient recently trashed a dentist on-line and then engaged her friends (non-patients) to pile on. The dentist successfully convinced Yelp to remove all posts – no small feat. His methodology follows. He first studied the Yelp criteria it considers when asked to take down reviews. For the non-patients, the dentist found […]

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Old Saying

February 25, 2021

Remember the old saying, a satisfied customer will tell two or three people, but a dissatisfied one will tell 8 or 10?  Clearly it was written before Google, Facebook and Twitter.

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How customer reviews can help your SEO

November 5, 2020

From GoDaddy Blog: Customer reviews drive buying decisions. In fact, nearly 95% of shoppers read online reviews before making a purchase, and 72%of people won’t take action until they read reviews about a business. Those shiny little stars are mission-critical to your business success, Source: How customer reviews can help your SEO – GoDaddy Blog The […]

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Cheat Sheet: Social Media Image Sizes

November 3, 2020

From my friends at Sesame Communications. This is a great help. Source: Cheat Sheet: Social Media Image Sizes – Dental Marketing & Practice Management | Sesame Communications

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How to get more Google customer reviews

September 15, 2020

From GoDaddy Blog: Online customer reviews have emerged as one of the most important digital marketing tools, especially for small businesses that want to compete with much larger corporations. The best part is, your company does not have to do much of the work except encourage customers to leave their favorable impressions about your business on […]

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How to Clean Up Your Social Media Accounts Without Deleting Them

September 10, 2020

From Gizmodo: Good to know There are many reasons to avoid wanting a social media digital paper trail of your entire life. Maybe there are posts there you think your new employer won’t like, or that your new partner’s parents won’t like, or even ones that you don’t believe in anymore. But wiping the slate […]

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Facebook Wanted NSO Spyware to Monitor Users

April 30, 2020

From VICE: Facebook representatives approached controversial surveillance vendor NSO Group to try and buy a tool that could help Facebook better monitor a subset of its users, according to an extraordinary court filing from NSO in an ongoing lawsuit. Source: Facebook Wanted NSO Spyware to Monitor Users, NSO CEO Claims – VICE Click for the whole […]

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Online Reviews are Key

March 5, 2020

From my friends at TNT Dental: Once you have your social media business pages established, then it’s time to start asking your patients for referrals and reviews. For instance, if you have a Google My Business page, writing a review is as simple as your patient finding you on Google and then selecting “Write a […]

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Janice Hurley at AADP March 5

February 13, 2020

One of the BEST Meetings in Dentistry. I will be hosting a panel on Cyber Security at the AADP Meeting. One of our panelists will be Janice Hurley, her topic: Your Social Media Footprint Matters Answer these three critical questions before you post ANYTHING on social media and you’ll be delighted with the results. Confidently […]

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$25K defamation lawsuit over negative Yelp review refiled against Wilson County woman

February 4, 2020

The attorney for a Murfreesboro doctor has refiled a $25,000 lawsuit against a woman who left a negative Yelp review against him… …”Free speech is important,” said Hirschhorn, “but SLAPP isn’t a get out of jail free card for defamation. The limit to constitutional free speech is that people are liable when they abuse it.” […]

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Woman says she was fired after making pro-Trump comment on Facebook

January 27, 2020

From Milwaukee Journal Sentinel: Before Robyn Polak attended President Donald Trump’s Jan. 14 rally in Milwaukee, she expressed her support for him on Facebook by posting a “MAGA 2020” comment on a news story about the visit. She said that comment, and possibly a few others like it, got her fired from her job. Polak, a […]

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Buffalo Grove dentist seeks more than $4 million in damages over alleged smear campaign

November 5, 2019

From Cook County Record: A Buffalo Grove dentist is asking for more than $4 million in damages, claiming a former marketing executive from Des Plaines is using her expertise to engage in an internet smear campaign against him and his endodontics practice. According to the May 21 Cook County Circuit Court filing, Dr. Robert Goldberg filed […]

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What Makes a Good Review – And a Good Review System?

August 8, 2019

A Guest blog from David Evans of Ceatus Media Group. The opinions expressed are from David Evans not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. ——————————————————————————————- Reviews now can make or break a dental practice. Negative reviews […]

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Don’t Trust Libra, Facebook’s New Cryptocurrency

June 27, 2019

From The Atlantic: Facebook, one of the world’s most distrusted companies, wants us to trust its new Libra cryptocurrency, which, it hopes, will be used by billions of people around the world. We shouldn’t. Libra will almost exactly replicate all the problems generated by Facebook’s social network. Those problems can in turn be traced to the […]

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‘Friending’ patients: What are the potential ethical considerations?

June 25, 2019

From New Dentist Blog: ‘Friending’ patients: What are the potential ethical considerations? Source: ‘Friending’ patients: What are the potential ethical considerations? – New Dentist Blog You can click through to read all the reasons friending patients is a bad idea including references to the ADA code of ethics. However the bottom line is simply: Don’t do […]

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Tell Ten?

June 7, 2019

Remember the old saying, a satisfied customer will tell two or three people, but a dissatisfied one will tell 8 or 10?  Clearly it was written before Facebook and Twitter.

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Facebook Disease Prevention Maps Take on Health Epidemics

May 23, 2019

From Fortune: Facebook wants to help fight infectious diseases like measles by introducing maps that health organizations can use to prevent and respond to outbreaks. The disease prevention maps, which debuted Monday, provide detailed information such as population density, the movement of people in real time, and network connectivity across regions. The point is to give […]

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