From the category archives:

Digital Marketing

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Illinois dentist files complaint over false Yelp review

October 25, 2018

From Becker’s Dental Review: Chicago Kidds Pediatric Dentistry dentist Christopher Neal, DDS, filed a complaint after receiving what he alleges was a false Yelp review, according to Cook Country Record. Source: Illinois dentist files complaint over false Yelp review: 5 takeaways You can see Dr. Neals’ Yelp page here.  It appears there are two more […]

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The second best thing to a patient referral

October 15, 2018

From DSO News: Your staff should encourage every patient to leave a positive online review. Get a poster printed, frame it and hang it on your waiting room wall inviting patients to leave a positive online review. Have a framed 8.5″x11.5″ reminder hung next to your door that patients see on their way out. Get postcards […]

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Easy steps to creating a more effective online presence for your practice

October 9, 2018

From CDA: Sixty percent of consumers conduct online research before going to a business’ website to weigh a purchase decision. Even if you have a new top-of-the-line site, people may never make it there if they don’t like what they see on popular review sites. Consumers don’t know you, so all they have to go […]

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The Wild West of online reviews

September 10, 2018

From MyView, ADA News: Sadly, many online review sites, even very popular sites, have no protocols in place to vouch for the accuracy of the evaluations. Anyone can post anything, about anyone, anytime and that is truly frightening. But does it have to be? Source: MyView: The Wild West of online reviews Worth reading, the […]

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Notice First

September 7, 2018
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Facebook is shedding massive traffic

September 6, 2018

From  BGR: Four billion. That, according to a new study shared with CNBC by market research firm SimilarWeb, is how many monthly page visits Facebook has shed in a slow-drip but nevertheless huge decline over the last two years… …“The five websites receiving the most traffic in the U.S. in the last several years have been […]

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WebMD Dental FAQ

August 28, 2018

A sample of some basic dental advice pushed out by WebMD. This has huge potential, click to see the whole list. Why do I need dental exams? Regular exams help spot trouble early to prevent bigger and more costly treatments later. A dental hygienist will start by cleaning buildup from your teeth. Then the dentist […]

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SEO or SEM? What’s the Difference?

August 27, 2018

At the most basic level SEO (Search Engine Optimization) is the use of key words and other techniques to help get your website high in the “organic” results on Google. That was the big thing a few years ago when we first started to understand how the Internet and Google works. SEM (Search Engine Marketing) […]

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The truth about logos

August 17, 2018

From Seth Godin: Here’s a simple test: Ask a few people to name a logo they like. With very few exceptions, people will choose a logo that’s associated with a brand they admire. That’s because what makes a good logo is a good brand, not the other way around. Source: The truth about logos | […]

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ADA Find-a-Dentist increases online ad campaign during high utilization months

August 10, 2018

In an effort to help potential patients find ADA member dentists in their area, the Association is ramping up its online advertisement campaign for Find-a-Dentist, especially during the high-utilization months of July through September. Source: ADA Find-a-Dentist increases online ad campaign during high utilization months

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Archaeological Discovery

July 20, 2018

My wife is an archaeologist. As such she has an interest in and appreciation for relics of the past which help us understand ancient historical cultures. What a treat when someone actually left an artifact from the past right on our doorstep.

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Why You’re losing money with PPC ads without realizing it

July 2, 2018

If you’ve been running an ad campaign with Google adwords, Facebook or any online source but you’re not getting the business that you expected, you have to find out why.  After all, people have been building successful businesses with google Adwords so why is it not working for you? In order to find out you […]

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Why Your Online Reputation Matters (and How to Handle Good and Bad Reviews)

June 26, 2018

From my friends at TNT Dental: Even if your practice doesn’t have a website (and if that’s the case, you need to give us a call at TNT Dental today!), your practice is online… and, people are talking about it. You have two choices: put your head in the sand and ignore it, or embrace […]

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81%

June 4, 2018

81% of patients stated they will investigate a provider’s online presence, even after they’ve been referred Of course they do. Patients Google the doctor just to get the phone number. Then they look at the map to see where the office is and scroll through the reviews. They Google, Map, Web Page, and Review. Notice […]

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Study: Online reviews of plastic surgeons

May 7, 2018

From UPI.com: The actual headline used for the article was, Online reviews of plastic surgeons are unreliable. I lopped of the unreliable part because if you read the article the authors do not really make the case that reviews are unreliable. They just state that reviewers take things like customer service into account rather than pure […]

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Once in a Lifetime

April 16, 2018

Is your dental practice website a once in a lifetime experience? If your site is designed just for new patients, people will visit the site exactly once, when they are looking for a new dentist. Effective dental websites attract new patients and they support existing patients. Every dental website needs at least these three services for […]

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ADA Find-a-Dentist celebrates one-year anniversary

April 10, 2018

ADA News: From April 2017 through April 2018, the Find-a-Dentist online search tool received more than 2.2 million site visits. These resulted in over 530,000 searches and more than 1 million profile views. Source: ADA Find-a-Dentist celebrates one-year anniversary This is good and I am glad the ADA has this program. However let’s put it […]

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A Great Website is Useless

April 3, 2018

A website is useless if it attracts prospective new patients who never make an appointment or accept recommended treatment. Many dentists are spending considerable time and money on websites, SEO and social media to attract people to the office. But what happens when the patient calls? If your office is getting calls but finding it […]

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The Average Referral

March 27, 2018

Dentists are extremely dependent on powerful word of mouth referrals. Why should we expect anyone to refer us if we are just average? To be noticed we have to be noticeable; provide an experience that is not average. Over time what was exceptional becomes average and expected. It isn’t good enough to be friendly, on […]

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They Called…Now What?

March 22, 2018

Interesting stat from OptiCall: 94% of marketing budgets are spent on persuading a customer to call.   Only 6% of marketing budgets are spent on answering the call   The best ever marketing plan will utterly fail if the person answering the phone cannot schedule the patient. A couple of options. You can set up […]

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