From the category archives:

Digital Marketing

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How to get more Google customer reviews

September 15, 2020

From GoDaddy Blog: Online customer reviews have emerged as one of the most important digital marketing tools, especially for small businesses that want to compete with much larger corporations. The best part is, your company does not have to do much of the work except encourage customers to leave their favorable impressions about your business on […]

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Small Business Marketing Ideas That Can Make A Difference Today

August 25, 2020

It’s always the small businesses that used to suffer at the wrath of giant corporations that remained market leaders, primarily because of fewer resources and funds. Luckily, times have changed and with the right small business marketing ideas, small business owners can stay competitive. There are so many corporations that started out small but gained […]

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“Is it safe?” enviraSAFE

June 11, 2020

“Is it safe?” Reliably Validate the Effectiveness of your Cleaning and Disinfection Procedures for You, Your Customers, and Your Employees Source: Data Analysis to Validate and Improve Disinfection and Infection Prevention – enviraSAFE Your patients are ready to come back following the pandemic lock down, but they want to be sure that it is safe […]

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Dental Marketing Dashboard (DMD)

June 2, 2020

From  AIM Dental Marketing: Following nearly five years of testing and development,AIM Dental Marketing‘s Dental Marketing Dashboard (DMD)is now available to solo and group practice owners, dental support organizations, and dental consultants… …The motivation behind DMD is to address a persistent challenge faced by dentist and practice consultant alike; how to easily and simply, and […]

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COVID-19 Resources for Dental Offices

June 1, 2020

Another resource for dentists dealing with the pandemic shut down and re-opening from Golden Proportions Marketing: Use these COVID-19 resources to help your dental office navigate the uncertainty surrounding the rapidly evolving coronavirus situation. Source: COVID-19 Resources for Dental Offices – Dental Marketing – Golden Proportions Marketing

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Social Media Campaign

May 21, 2020

Source: DTA-Lanmark360-Image2.jpg (9832×5657) The Dental Trade Alliance (DTA) in collaboration with Lanmark360 have developed a lively and compelling social media-based campaign that dentists and their staff can use to stay in contact with patients during the COVID-19 pandemic. The campaign features five 20-second animated videos, available at www.PostsForMyPatients.com which convey timely oral health and wellness […]

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‘Dental Cupid’ Makes Pandemic-Era Matches Between Emergency Patients And Dentists

May 14, 2020

So Abdul and his team set to work, and in three days and three all-nighters, they created an online directory of dentists who provide emergency care, including where they’re located, their specialities, and whether they accept Medicaid and other forms of insurance.” If you believe you have a dental emergency and have not been able […]

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Guide for Making High Quality Smart Phone Videos

May 11, 2020

 From my friends at TNT Dental. Video can be a powerful tool. Unfortunately many DIY dental videos I see are just bad. These tips are simple and will help you avoid most amateur mistakes. TNT recommends you make a short (30 second) video for patients to view before the first visit returning from the […]

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Facebook Wanted NSO Spyware to Monitor Users

April 30, 2020

From VICE: Facebook representatives approached controversial surveillance vendor NSO Group to try and buy a tool that could help Facebook better monitor a subset of its users, according to an extraordinary court filing from NSO in an ongoing lawsuit. Source: Facebook Wanted NSO Spyware to Monitor Users, NSO CEO Claims – VICE Click for the whole […]

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Your Google My Business Profile Can be Great for SEO

April 27, 2020

From  Sesame Communications: First and foremost, ensure that your Google My Business profile is claimed and verified. The verification process tells Google that you are a legitimate business at the correct location(s). Next, make sure that your core business information is correct. Have you changed hours recently or changed office locations? Double-check that this information is […]

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Hinman Dental Society March 19-21

March 6, 2020

I will be presenting sessions on Google Juice, Digital Workflow and Data Security. The Thomas P. Hinman Dental Meeting is an annual tradition, providing dentists, dental hygienists, dental assistants, laboratory technicians and dental office staff with the latest and most comprehensive continuing education in dentistry today. Our meeting is known for its Southern Hospitality, extraordinary […]

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Does Texting Violate HIPAA?

March 5, 2020

From Jeff Tonner: Here is the skinny.  “Regular” SMS texting violates federal law if it contains “electronic protected health information” or ePHI.  To comply, a dentist and staff need to employ a HIPAA-compliant app, one that encrypts the message.  Call your text or app provider and ask if their service satisfies HIPAA.  If not, find one […]

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Online Reviews are Key

March 5, 2020

From my friends at TNT Dental: Once you have your social media business pages established, then it’s time to start asking your patients for referrals and reviews. For instance, if you have a Google My Business page, writing a review is as simple as your patient finding you on Google and then selecting “Write a […]

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DMscore™ National Study of 54,000 Dental Practices Finds Poor Use of Yelp & Google in Marketing

February 18, 2020

The recent DMscore study reveals that too few dentists optimize their practice’s marketing efforts: -Nationwide, 71% of dentists have a Yelp profile, but 20% of these profiles are “unclaimed” by the practice itself. Businesses that claim their own profiles can exert more control over the way their business is perceived. -Over 33% of dental sites […]

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$25K defamation lawsuit over negative Yelp review refiled against Wilson County woman

February 4, 2020

The attorney for a Murfreesboro doctor has refiled a $25,000 lawsuit against a woman who left a negative Yelp review against him… …”Free speech is important,” said Hirschhorn, “but SLAPP isn’t a get out of jail free card for defamation. The limit to constitutional free speech is that people are liable when they abuse it.” […]

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The Google Tax

December 23, 2019

More wisdom from Seth Godin: Because Google has made it ever more difficult for sites to be found, previously successful businesses like Groupon, Travelocity and Hipmunk suffer. As a result, new web companies are significantly harder to fund and build. If you’re dependent on being found in a Google search, it’s probably worth rethinking your […]

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The Importance of Google My Business to Your Dental Practice

December 2, 2019

IMHO There is NOTHING more important to promoting a dental office than Google my Business From my friends at TNT Dental: Your Google My Business page is a more important SEO strategy than any other option. It not only allows patients to find your practice, but it helps them find you according to geography and […]

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Buffalo Grove dentist seeks more than $4 million in damages over alleged smear campaign

November 5, 2019

From Cook County Record: A Buffalo Grove dentist is asking for more than $4 million in damages, claiming a former marketing executive from Des Plaines is using her expertise to engage in an internet smear campaign against him and his endodontics practice. According to the May 21 Cook County Circuit Court filing, Dr. Robert Goldberg filed […]

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Ace of Online Referral Mangement

November 4, 2019

A Guest blog from David Wolf of  Dentalcarelinks. The opinions expressed are from David Wolf not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. ——————————————————————————————- Is it better to be the Jack of All trades or the Ace […]

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Does Your Toothbrush Have an App Yet? – The New York Times

October 15, 2019

This is what your patients are reading in the NYT. Among the latest innovations: The use of digital scanners and 3-D printers to offer same-day crown replacements, smart toothbrushes that talk back to you via a phone app when you’ve missed an area while brushing, lasers that eliminate the need for an anesthetic, and digital […]

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