From the category archives:

Digital Marketing

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Keys to Effective Social Media for Dentists

May 20, 2021

Another good article from my friends at TNT Dental. The heart of social media is what dentists did years ago, long before dental marketing and social media. … years ago, dentists relied on networking and community outreach/involvement to gain patients. Source: Keys to Effective Social Media for Dentists: The Fundamentals | Blog | Best Online […]

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Podium

April 29, 2021

Reviews, Payments, and Patient Messaging Software for Dentists “Not only do we get quality leads, but it doesn’t take our staff time on the phone to get the appointment scheduled.” Source: Reviews, Payments, and Patient Messaging Software for Dentists | Podium In 2021 monitoring your online presence and communicating with patients via text is not […]

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RevenueWell acquires PBHS , expands dental marketing services

April 20, 2021

From ADA: FYI PBHS announced March 31 it was acquired by RevenueWell, a provider of marketing and communication software specifically designed to meet the needs of dental practices. Current and future customers of both companies will now have access to a unified platform that combines their dental marketing and communications technology, Source: PBHS acquires RevenueWell, […]

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Can your website do this?

March 18, 2021

From a Sesame Communications promotion: • Online Appointment Booking: New and existing patients can quickly book appointments on your website that sync with your Dentrix PMS • Virtual Waiting Room + Tap-to-Text: Deliver a safe and effective virtual waiting room experience for patients and staff • Custom Design, Branding & Copywriting: Help your practice’s website […]

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Inside the Minds of 3,735 Dental Patients

February 15, 2021

Exclusive research from my friends at TNT Dental. They surveyed over three thousand dental patients to determine what patients are really looking for on a dental practice web page and what features compel them to actually call and make an appointment. Sadly many (perhaps most) web developers just plug you into a template that appeals […]

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How to Implement Pay-Per-Click the Right Way

December 17, 2020

To illustrate the importance of pay-per-click, PPC visitors are 50 percent more likely to purchase a product than organic visitors, according to data from Unbounce. And 41 percent of clicks go towards the first three ad positions. Source: How to Implement Pay-Per-Click the Right Way Two take aways from the linked article. The average cost […]

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How customer reviews can help your SEO

November 5, 2020

From GoDaddy Blog: Customer reviews drive buying decisions. In fact, nearly 95% of shoppers read online reviews before making a purchase, and 72%of people won’t take action until they read reviews about a business. Those shiny little stars are mission-critical to your business success, Source: How customer reviews can help your SEO – GoDaddy Blog The […]

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Cheat Sheet: Social Media Image Sizes

November 3, 2020

From my friends at Sesame Communications. This is a great help. Source: Cheat Sheet: Social Media Image Sizes – Dental Marketing & Practice Management | Sesame Communications

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Exclusive Research: Inside the Minds of 3,735 Dental Patients

November 2, 2020

From my friends at TNT Dental: Due to the amazing work of TNT’s Market Research Team during the pandemic, we can use the results of an exclusive survey of 3,735 patients across the United States to provide an objective, 5-step guide to answering this question (Do I need a new website?). Now, we can make […]

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How to get more Google customer reviews

September 15, 2020

From GoDaddy Blog: Online customer reviews have emerged as one of the most important digital marketing tools, especially for small businesses that want to compete with much larger corporations. The best part is, your company does not have to do much of the work except encourage customers to leave their favorable impressions about your business on […]

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Small Business Marketing Ideas That Can Make A Difference Today

August 25, 2020

It’s always the small businesses that used to suffer at the wrath of giant corporations that remained market leaders, primarily because of fewer resources and funds. Luckily, times have changed and with the right small business marketing ideas, small business owners can stay competitive. There are so many corporations that started out small but gained […]

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“Is it safe?” enviraSAFE

June 11, 2020

“Is it safe?” Reliably Validate the Effectiveness of your Cleaning and Disinfection Procedures for You, Your Customers, and Your Employees Source: Data Analysis to Validate and Improve Disinfection and Infection Prevention – enviraSAFE Your patients are ready to come back following the pandemic lock down, but they want to be sure that it is safe […]

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Dental Marketing Dashboard (DMD)

June 2, 2020

From  AIM Dental Marketing: Following nearly five years of testing and development,AIM Dental Marketing‘s Dental Marketing Dashboard (DMD)is now available to solo and group practice owners, dental support organizations, and dental consultants… …The motivation behind DMD is to address a persistent challenge faced by dentist and practice consultant alike; how to easily and simply, and […]

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COVID-19 Resources for Dental Offices

June 1, 2020

Another resource for dentists dealing with the pandemic shut down and re-opening from Golden Proportions Marketing: Use these COVID-19 resources to help your dental office navigate the uncertainty surrounding the rapidly evolving coronavirus situation. Source: COVID-19 Resources for Dental Offices – Dental Marketing – Golden Proportions Marketing

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Social Media Campaign

May 21, 2020

Source: DTA-Lanmark360-Image2.jpg (9832×5657) The Dental Trade Alliance (DTA) in collaboration with Lanmark360 have developed a lively and compelling social media-based campaign that dentists and their staff can use to stay in contact with patients during the COVID-19 pandemic. The campaign features five 20-second animated videos, available at www.PostsForMyPatients.com which convey timely oral health and wellness […]

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‘Dental Cupid’ Makes Pandemic-Era Matches Between Emergency Patients And Dentists

May 14, 2020

So Abdul and his team set to work, and in three days and three all-nighters, they created an online directory of dentists who provide emergency care, including where they’re located, their specialities, and whether they accept Medicaid and other forms of insurance.” If you believe you have a dental emergency and have not been able […]

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Guide for Making High Quality Smart Phone Videos

May 11, 2020

 From my friends at TNT Dental. Video can be a powerful tool. Unfortunately many DIY dental videos I see are just bad. These tips are simple and will help you avoid most amateur mistakes. TNT recommends you make a short (30 second) video for patients to view before the first visit returning from the […]

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Facebook Wanted NSO Spyware to Monitor Users

April 30, 2020

From VICE: Facebook representatives approached controversial surveillance vendor NSO Group to try and buy a tool that could help Facebook better monitor a subset of its users, according to an extraordinary court filing from NSO in an ongoing lawsuit. Source: Facebook Wanted NSO Spyware to Monitor Users, NSO CEO Claims – VICE Click for the whole […]

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Your Google My Business Profile Can be Great for SEO

April 27, 2020

From  Sesame Communications: First and foremost, ensure that your Google My Business profile is claimed and verified. The verification process tells Google that you are a legitimate business at the correct location(s). Next, make sure that your core business information is correct. Have you changed hours recently or changed office locations? Double-check that this information is […]

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Hinman Dental Society March 19-21

March 6, 2020

I will be presenting sessions on Google Juice, Digital Workflow and Data Security. The Thomas P. Hinman Dental Meeting is an annual tradition, providing dentists, dental hygienists, dental assistants, laboratory technicians and dental office staff with the latest and most comprehensive continuing education in dentistry today. Our meeting is known for its Southern Hospitality, extraordinary […]

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