From the category archives:

Digital Marketing

by: at .

Does Your Toothbrush Have an App Yet? – The New York Times

October 15, 2019

This is what your patients are reading in the NYT. Among the latest innovations: The use of digital scanners and 3-D printers to offer same-day crown replacements, smart toothbrushes that talk back to you via a phone app when you’ve missed an area while brushing, lasers that eliminate the need for an anesthetic, and digital […]

Share
Read the full article →

3 Marketing KPIs That Affect Your Practice’s Success

October 1, 2019

From Dental Marketing & Practice Management | Sesame Communications: 3 Marketing KPIs That Affect Your Practice’s SuccessNews flash – there are other Key Performance Indicators (KPIs) than Return on Investment (ROI) and cost! Source: 3 Marketing KPIs That Affect Your Practice’s Success – Dental Marketing & Practice Management | Sesame Communications The three are: Conversion Rate […]

Share
Read the full article →

Your website: The real front door to your practice

September 24, 2019

From New Dentist Blog: Websites, like real-world practices, also have to comply with legal requirements. An effective website is a work in progress, one that requires regular updates to keep it working the way you want it to, so that it’s accurate, welcoming and in compliance. Source: Your website: The real front door to your practice […]

Share
Read the full article →

New Survey Reveals Americans Choose Dentists Based on Online Reviews

September 16, 2019

From Markets Insider: Survey Question & Findings The survey asked 1,500 Americans the following question: You are searching for a new dentist near you on Google, and you get several options to choose from, which will you most likely pick? The one with the best online reviews The one closest to me The top ranked one […]

Share
Read the full article →

SmileSnap | Dental Virtual Consultation Software App and Practice Patient Analytics

August 26, 2019

SmileSnap is the Leading Virtual Consultation Software and App for the Dental Industry. Grow your practice and start more patients with our patient analytics and metrics dashboard. Source: SmileSnap | Dental Virtual Consultation Software App and Practice Patient Analytics I just talked to the developers of this new service. I like a lot of the […]

Share
Read the full article →

Five Step Web Check

August 13, 2019

Phone number and address on the front page Have your phone number and address in easy to read format in the upper right-hand corner of every page. Many if not most of the people who visit your page (including existing patients) want to give you a call. Make it easy for them. Google by name […]

Share
Read the full article →

What Makes a Good Review – And a Good Review System?

August 8, 2019

A Guest blog from David Evans of Ceatus Media Group. The opinions expressed are from David Evans not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. ——————————————————————————————- Reviews now can make or break a dental practice. Negative reviews […]

Share
Read the full article →

Young adults prefer online health information

July 11, 2019

From Reuters: Young adults may be more likely than older folks to go online to find health information, and less likely to view tobacco products as “very harmful,” according to survey results compiled to inform U.S. Food and Drug Administration Source: Young adults see less harm in tobacco products, prefer online health information – Reuters The […]

Share
Read the full article →

Get Rid Of A Website That Doesn’t Make You Money

June 10, 2019

From Patient News Blog: Is your current dental marketing provider tweaking your live website on an ongoing basis to create a better user experience? Are they tracking the behaviour of users and making educated design decisions to make it easier for your patients and prospects to engage with you? After the home page entry point […]

Share
Read the full article →

Former dentistry employee accused of spreading fake message

May 13, 2019

An ex-employee from Downie Family Dentistry is accused of hacking into the dentistry’s phones and sending messages to customers saying the dentistry was closing due to the dentist having a drug problem. The dentist’s office says neither are true. Source: Former dentistry employee accused of spreading fake message Yikes!!! The site was “hacked”. Not really, if you read further it says […]

Share
Read the full article →

E-services work

April 25, 2019

…the study revealed that for those who have adopted a PRM solution, those challenges were addressed. Most organizations saw significant reductions in no-shows and savings of staff time, rather than higher costs or use of staff time. Source: State of PRM Report from Solutionreach Reveals Four Key Trends | Business Wire The link goes to […]

Share
Read the full article →

How You Can Use Geofencing to Grow Your Dental Practice

April 23, 2019

From my friends at TNT Dental: Geofencing technology allows you to “draw” a perimeter around a specified location. Where you draw the line is up to you. Once a patient that you’re targeting enters that space, the advertisement you’ve created will pop up on their smartphone. According to Duct Tape Marketing, geofencing increases app usage […]

Share
Read the full article →

How do Patients Find You?

March 23, 2019

Two thoughts: Word of mouth or in other words a personal referral is still the way most people find a dentist. Contrary to what some web sellers are telling us the population does not generally find a dentist with a random search. However, even when they get a word of mouth referral most people still […]

Share
Read the full article →

Using live chat to improve your dental practice

March 11, 2019

A Guest blog from Kontak. The opinions expressed are from Kontak not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. ——————————————————————————————- At Kontak, our business is to develop new technologies that will increase the effectiveness of websites.  While not […]

Share
Read the full article →

Communications in the 21st Century

March 7, 2019

58% of consumers start their online day by reading their emails.  76% of dental patients say email is the best way for companies to communicate with them.   So the question is…are you using it? Or even better are you gathering patient e-mail addresses in order to use it? Most Practice Management Systems like Dentrix have […]

Share
Read the full article →

Making Geofencing for Dentists Work

February 28, 2019

From my friends at TNT Dental: Display Ads: You know those advertisements that pop up on the side of your email box, on a webpage you’re viewing or within your Facebook feed? They’re display ads, and they do the very job you would think they would – displaying text, logos or images for a company. Otherwise […]

Share
Read the full article →

New Messages!

February 25, 2019

From Patient News: ‘CONTACT US’ PAGE VIEWS – When a prospect views your contact page, it’s likely they are … contacting the practice! Source: (2) New Messages! A good short look at three key indicators that can help you determine the effectiveness of your web page. What really matters with potential new patients is not […]

Share
Read the full article →

How Personalized Search Results Impact Rankings

February 21, 2019

From Sesame Communications: Welcome to the age of personalized search! Over the past few years Google has been feverishly updating their search technology to create a more custom and rich user experience for local business owners and their customers. While these changes make it easier for customers to find local, relevant businesses they love, it makes […]

Share
Read the full article →

Dental Tech Resolutions for 2019

December 27, 2018

High Tech Dental New Year’s Resolutions 1. Before you purchase new technology resolve to use what you have now more effectively. Chances are you already have some pretty sophisticated technology and you are not getting all you could from it. Plan at least two technology training session for the team and the dentist in the […]

Share
Read the full article →

Google Search Results: Why Yours Might Be Different

December 11, 2018

From Fortune: …a study conducted by DuckDuckGo, a search engine that aims to protect users’ privacy. Participants searched Google for “gun control,” “immigration,” and “vaccinations,” but despite the identical search terms, the results varied, even when controlling the time and location, according to the study. Source: Google Search Results: Why Yours Might Be Different | Fortune […]

Share
Read the full article →