From the category archives:

Digital Marketing

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Five Step Web Check

August 13, 2019

Phone number and address on the front page Have your phone number and address in easy to read format in the upper right-hand corner of every page. Many if not most of the people who visit your page (including existing patients) want to give you a call. Make it easy for them. Google by name […]

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What Makes a Good Review – And a Good Review System?

August 8, 2019

A Guest blog from David Evans of Ceatus Media Group. The opinions expressed are from David Evans not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. ——————————————————————————————- Reviews now can make or break a dental practice. Negative reviews […]

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Young adults prefer online health information

July 11, 2019

From Reuters: Young adults may be more likely than older folks to go online to find health information, and less likely to view tobacco products as “very harmful,” according to survey results compiled to inform U.S. Food and Drug Administration Source: Young adults see less harm in tobacco products, prefer online health information – Reuters The […]

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Get Rid Of A Website That Doesn’t Make You Money

June 10, 2019

From Patient News Blog: Is your current dental marketing provider tweaking your live website on an ongoing basis to create a better user experience? Are they tracking the behaviour of users and making educated design decisions to make it easier for your patients and prospects to engage with you? After the home page entry point […]

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Former dentistry employee accused of spreading fake message

May 13, 2019

An ex-employee from Downie Family Dentistry is accused of hacking into the dentistry’s phones and sending messages to customers saying the dentistry was closing due to the dentist having a drug problem. The dentist’s office says neither are true. Source: Former dentistry employee accused of spreading fake message Yikes!!! The site was “hacked”. Not really, if you read further it says […]

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E-services work

April 25, 2019

…the study revealed that for those who have adopted a PRM solution, those challenges were addressed. Most organizations saw significant reductions in no-shows and savings of staff time, rather than higher costs or use of staff time. Source: State of PRM Report from Solutionreach Reveals Four Key Trends | Business Wire The link goes to […]

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How You Can Use Geofencing to Grow Your Dental Practice

April 23, 2019

From my friends at TNT Dental: Geofencing technology allows you to “draw” a perimeter around a specified location. Where you draw the line is up to you. Once a patient that you’re targeting enters that space, the advertisement you’ve created will pop up on their smartphone. According to Duct Tape Marketing, geofencing increases app usage […]

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How do Patients Find You?

March 23, 2019

Two thoughts: Word of mouth or in other words a personal referral is still the way most people find a dentist. Contrary to what some web sellers are telling us the population does not generally find a dentist with a random search. However, even when they get a word of mouth referral most people still […]

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Using live chat to improve your dental practice

March 11, 2019

A Guest blog from Kontak. The opinions expressed are from Kontak not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. ——————————————————————————————- At Kontak, our business is to develop new technologies that will increase the effectiveness of websites.  While not […]

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Communications in the 21st Century

March 7, 2019

58% of consumers start their online day by reading their emails.  76% of dental patients say email is the best way for companies to communicate with them.   So the question is…are you using it? Or even better are you gathering patient e-mail addresses in order to use it? Most Practice Management Systems like Dentrix have […]

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Making Geofencing for Dentists Work

February 28, 2019

From my friends at TNT Dental: Display Ads: You know those advertisements that pop up on the side of your email box, on a webpage you’re viewing or within your Facebook feed? They’re display ads, and they do the very job you would think they would – displaying text, logos or images for a company. Otherwise […]

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New Messages!

February 25, 2019

From Patient News: ‘CONTACT US’ PAGE VIEWS – When a prospect views your contact page, it’s likely they are … contacting the practice! Source: (2) New Messages! A good short look at three key indicators that can help you determine the effectiveness of your web page. What really matters with potential new patients is not […]

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How Personalized Search Results Impact Rankings

February 21, 2019

From Sesame Communications: Welcome to the age of personalized search! Over the past few years Google has been feverishly updating their search technology to create a more custom and rich user experience for local business owners and their customers. While these changes make it easier for customers to find local, relevant businesses they love, it makes […]

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Dental Tech Resolutions for 2019

December 27, 2018

High Tech Dental New Year’s Resolutions 1. Before you purchase new technology resolve to use what you have now more effectively. Chances are you already have some pretty sophisticated technology and you are not getting all you could from it. Plan at least two technology training session for the team and the dentist in the […]

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Google Search Results: Why Yours Might Be Different

December 11, 2018

From Fortune: …a study conducted by DuckDuckGo, a search engine that aims to protect users’ privacy. Participants searched Google for “gun control,” “immigration,” and “vaccinations,” but despite the identical search terms, the results varied, even when controlling the time and location, according to the study. Source: Google Search Results: Why Yours Might Be Different | Fortune […]

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For the first time, researchers say Facebook can cause depression

December 4, 2018

From MarketWatch: “It was striking,” says Melissa Hunt, psychology professor at University of Pennsylvania, who led the study. “What we found over the course of three weeks was that rates of depression and loneliness went down significantly for people who limited their (social media) use.” Source: For the first time, researchers say Facebook can cause depression […]

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Illinois dentist files complaint over false Yelp review

October 25, 2018

From Becker’s Dental Review: Chicago Kidds Pediatric Dentistry dentist Christopher Neal, DDS, filed a complaint after receiving what he alleges was a false Yelp review, according to Cook Country Record. Source: Illinois dentist files complaint over false Yelp review: 5 takeaways You can see Dr. Neals’ Yelp page here.  It appears there are two more […]

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The second best thing to a patient referral

October 15, 2018

From DSO News: Your staff should encourage every patient to leave a positive online review. Get a poster printed, frame it and hang it on your waiting room wall inviting patients to leave a positive online review. Have a framed 8.5″x11.5″ reminder hung next to your door that patients see on their way out. Get postcards […]

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Easy steps to creating a more effective online presence for your practice

October 9, 2018

From CDA: Sixty percent of consumers conduct online research before going to a business’ website to weigh a purchase decision. Even if you have a new top-of-the-line site, people may never make it there if they don’t like what they see on popular review sites. Consumers don’t know you, so all they have to go […]

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The Wild West of online reviews

September 10, 2018

From MyView, ADA News: Sadly, many online review sites, even very popular sites, have no protocols in place to vouch for the accuracy of the evaluations. Anyone can post anything, about anyone, anytime and that is truly frightening. But does it have to be? Source: MyView: The Wild West of online reviews Worth reading, the […]

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