From the category archives:

Digital Marketing

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Hinman Dental Society March 19-21

March 6, 2020

I will be presenting sessions on Google Juice, Digital Workflow and Data Security. The Thomas P. Hinman Dental Meeting is an annual tradition, providing dentists, dental hygienists, dental assistants, laboratory technicians and dental office staff with the latest and most comprehensive continuing education in dentistry today. Our meeting is known for its Southern Hospitality, extraordinary […]

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Does Texting Violate HIPAA?

March 5, 2020

From Jeff Tonner: Here is the skinny.  “Regular” SMS texting violates federal law if it contains “electronic protected health information” or ePHI.  To comply, a dentist and staff need to employ a HIPAA-compliant app, one that encrypts the message.  Call your text or app provider and ask if their service satisfies HIPAA.  If not, find one […]

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Online Reviews are Key

March 5, 2020

From my friends at TNT Dental: Once you have your social media business pages established, then it’s time to start asking your patients for referrals and reviews. For instance, if you have a Google My Business page, writing a review is as simple as your patient finding you on Google and then selecting “Write a […]

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DMscore™ National Study of 54,000 Dental Practices Finds Poor Use of Yelp & Google in Marketing

February 18, 2020

The recent DMscore study reveals that too few dentists optimize their practice’s marketing efforts: -Nationwide, 71% of dentists have a Yelp profile, but 20% of these profiles are “unclaimed” by the practice itself. Businesses that claim their own profiles can exert more control over the way their business is perceived. -Over 33% of dental sites […]

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$25K defamation lawsuit over negative Yelp review refiled against Wilson County woman

February 4, 2020

The attorney for a Murfreesboro doctor has refiled a $25,000 lawsuit against a woman who left a negative Yelp review against him… …”Free speech is important,” said Hirschhorn, “but SLAPP isn’t a get out of jail free card for defamation. The limit to constitutional free speech is that people are liable when they abuse it.” […]

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The Google Tax

December 23, 2019

More wisdom from Seth Godin: Because Google has made it ever more difficult for sites to be found, previously successful businesses like Groupon, Travelocity and Hipmunk suffer. As a result, new web companies are significantly harder to fund and build. If you’re dependent on being found in a Google search, it’s probably worth rethinking your […]

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The Importance of Google My Business to Your Dental Practice

December 2, 2019

IMHO There is NOTHING more important to promoting a dental office than Google my Business From my friends at TNT Dental: Your Google My Business page is a more important SEO strategy than any other option. It not only allows patients to find your practice, but it helps them find you according to geography and […]

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Buffalo Grove dentist seeks more than $4 million in damages over alleged smear campaign

November 5, 2019

From Cook County Record: A Buffalo Grove dentist is asking for more than $4 million in damages, claiming a former marketing executive from Des Plaines is using her expertise to engage in an internet smear campaign against him and his endodontics practice. According to the May 21 Cook County Circuit Court filing, Dr. Robert Goldberg filed […]

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Ace of Online Referral Mangement

November 4, 2019

A Guest blog from David Wolf of  Dentalcarelinks. The opinions expressed are from David Wolf not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. ——————————————————————————————- Is it better to be the Jack of All trades or the Ace […]

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Does Your Toothbrush Have an App Yet? – The New York Times

October 15, 2019

This is what your patients are reading in the NYT. Among the latest innovations: The use of digital scanners and 3-D printers to offer same-day crown replacements, smart toothbrushes that talk back to you via a phone app when you’ve missed an area while brushing, lasers that eliminate the need for an anesthetic, and digital […]

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3 Marketing KPIs That Affect Your Practice’s Success

October 1, 2019

From Dental Marketing & Practice Management | Sesame Communications: 3 Marketing KPIs That Affect Your Practice’s SuccessNews flash – there are other Key Performance Indicators (KPIs) than Return on Investment (ROI) and cost! Source: 3 Marketing KPIs That Affect Your Practice’s Success – Dental Marketing & Practice Management | Sesame Communications The three are: Conversion Rate […]

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Your website: The real front door to your practice

September 24, 2019

From New Dentist Blog: Websites, like real-world practices, also have to comply with legal requirements. An effective website is a work in progress, one that requires regular updates to keep it working the way you want it to, so that it’s accurate, welcoming and in compliance. Source: Your website: The real front door to your practice […]

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New Survey Reveals Americans Choose Dentists Based on Online Reviews

September 16, 2019

From Markets Insider: Survey Question & Findings The survey asked 1,500 Americans the following question: You are searching for a new dentist near you on Google, and you get several options to choose from, which will you most likely pick? The one with the best online reviews The one closest to me The top ranked one […]

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SmileSnap | Dental Virtual Consultation Software App and Practice Patient Analytics

August 26, 2019

SmileSnap is the Leading Virtual Consultation Software and App for the Dental Industry. Grow your practice and start more patients with our patient analytics and metrics dashboard. Source: SmileSnap | Dental Virtual Consultation Software App and Practice Patient Analytics I just talked to the developers of this new service. I like a lot of the […]

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Five Step Web Check

August 13, 2019

Phone number and address on the front page Have your phone number and address in easy to read format in the upper right-hand corner of every page. Many if not most of the people who visit your page (including existing patients) want to give you a call. Make it easy for them. Google by name […]

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What Makes a Good Review – And a Good Review System?

August 8, 2019

A Guest blog from David Evans of Ceatus Media Group. The opinions expressed are from David Evans not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. ——————————————————————————————- Reviews now can make or break a dental practice. Negative reviews […]

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Young adults prefer online health information

July 11, 2019

From Reuters: Young adults may be more likely than older folks to go online to find health information, and less likely to view tobacco products as “very harmful,” according to survey results compiled to inform U.S. Food and Drug Administration Source: Young adults see less harm in tobacco products, prefer online health information – Reuters The […]

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Get Rid Of A Website That Doesn’t Make You Money

June 10, 2019

From Patient News Blog: Is your current dental marketing provider tweaking your live website on an ongoing basis to create a better user experience? Are they tracking the behaviour of users and making educated design decisions to make it easier for your patients and prospects to engage with you? After the home page entry point […]

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Former dentistry employee accused of spreading fake message

May 13, 2019

An ex-employee from Downie Family Dentistry is accused of hacking into the dentistry’s phones and sending messages to customers saying the dentistry was closing due to the dentist having a drug problem. The dentist’s office says neither are true. Source: Former dentistry employee accused of spreading fake message Yikes!!! The site was “hacked”. Not really, if you read further it says […]

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E-services work

April 25, 2019

…the study revealed that for those who have adopted a PRM solution, those challenges were addressed. Most organizations saw significant reductions in no-shows and savings of staff time, rather than higher costs or use of staff time. Source: State of PRM Report from Solutionreach Reveals Four Key Trends | Business Wire The link goes to […]

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