From the category archives:

Digital Marketing

How Do Online Reviews Impact Click-Through Rates & Trust?

February 15, 2018

From Bright Local: Key ‘Takeaways’ Going from a 3-star rating to a 5-star rating gets a business 25% more clicks from Google Local Pack Having a 5-star rating earns a business 39% more clicks from Google Local than having a 1-star rating 56% of consumers select a business if it has positive ratings/reviews displayed in […]

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Website “Git er done”

February 6, 2018

Your dental practice website could make or lose you tens of thousands of dollars every year. What do you need to do to “git er done” when it comes to your website? Obviously, you need to start with a professional and creative web developer. However even the best developers cannot create a web site without […]

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Cheat Sheet: Social Media Image Sizes

February 1, 2018

From my friends at Sesame Communications. This is a great help. Source: Cheat Sheet: Social Media Image Sizes – Dental Marketing & Practice Management | Sesame Communications

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Is Your Website Secure with an SSL Certificate?

January 15, 2018

From my friends at TNT Dental: Does your website have an SSL certificate installed? Google has put in place big changes that could negatively impact your site – if you don’t act now. “Not Secure” warning messages are now being displayed by Google in search results, as well as natively in internet browsers (Chrome, Firefox, […]

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Websites that Work!

December 11, 2017

What makes for a “good” website? There are many techie, marketing or even aesthetic answers to the question. However what really matters is, does the website convert web browsers into patients? No matter how much you spend getting people to the site or how pretty and “with it” the site is that money is wasted […]

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Amazon may be quietly positioning itself to take part in healthcare

November 13, 2017

From USA Today: “It’s entirely likely Amazon will play a role in health care. They’re a company that’s been very disruptive to multiple industries,” said Wendell Potter, Source: Amazon may be quietly positioning itself to take part in healthcare Follow the link, read the whole thing. Dr. Alexa is on the way. Medicine (and by […]

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Why Facebook’s dual news feed pilot is a nightmare

November 13, 2017

From MoneyControl: The social network is piloting the idea of splitting its news feed into two, which would effectively result in bucketing of posts from the pages you have ‘liked’ into a separate tab (called ‘Explore’), while updates from your friends and family remain on your primary news feed. However, anyone can advertise with Facebook […]

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900,000 Facebook Fans- Big Failure

November 7, 2017
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How to handle online negative reviews

October 24, 2017

From ADA News: But what happens if a dentist finds that a patient has posted an unfavorable review? Can they do anything about it? …“Proceed carefully, if you decide to proceed at all,” the module warns. “Commercial speech is protected speech so, in most cases, the best response is to not respond.” Source: How to […]

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Facebook’s Eroding Privacy Policy: A Timeline

October 23, 2017

From Electronic Frontier Foundation: Since its incorporation just over five years ago, Facebook has undergone a remarkable transformation. When it started, it was a private space for communication with a group of your choice. Soon, it transformed into a platform where much of your information is public by default. Today, it has become a platform where […]

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Own Your Own Name

September 21, 2017

If you have not done this yet run, don’t walk, to your nearest domain registry and register your name as a web domain. My favorite registry is Go Daddy. Type your name into the box and see if it available. If it is buy it immediately. It should cost no more than $30.00 and will […]

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Text your Patients

September 18, 2017

Some numbers from Solution Reach: 75% of patients would prefer receiving appointment reminders via text Text message response rates are 209% higher than those from phone calls The average practice could save up to 2 hours a day on phone calls by using text conversations

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From Shopper to New Patient; Online Chat

September 7, 2017

Getting potential new patients to your web site is just the first step. You then need to convert them from surfers to patients. Research shows that visitors who chat are 7.5 times more likely to complete a purchase than visitors who don’t chat.Chat also leads to greater customer satisfaction and more frequent repeat business. But […]

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20 Questions for your SEO Vendor

August 22, 2017

From DentistryIQ: Here’s the bottom line. If your SEO company cannot articulate and show you what’s it’s doing for your practice, it’s probably not doing that great of a job for you. Source: How mysterious SEO practices can ruin your dental patient flow – DentistryIQ Here are questions 1 and 2: What are the top three […]

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Time Lapse Ortho

July 21, 2017

Very cool. This is a great use of video for marketing.

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Millennials’ expectations regarding dental care are changing

July 17, 2017

From Dental Tribune International: …are all crucial, other factors are also important, particularly among millennials. Of the last, 40 percent in the study cited the dentist’s website as “very important,” compared with just 14 percent of baby boomers. Furthermore, the millennials included expected to be able to schedule or change appointments on the website and would […]

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Nine Tips for Great Video

July 13, 2017

From You Tube: Open with a hook Capture your viewers’ attention in the first 5 seconds with something fun, interesting or engaging. Getting Started with You Tube: The other eight tips are: Get viewers to act Be yourself Grab a friend Use cue cards Click it Choose a location Showcase your business The most important […]

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Gathering Your Gaggle of Google Accounts

June 29, 2017

From iDENTiwrite Dental Marketing: Google Search, Google +, Google Local (formerly Maps), and Adwords are now accessible from one cohesive dashboard at Google My Business. For dentists, this means you need to make sure that you’ve claimed your Google My Business account. It’s free. Source: Gathering Your Gaggle of Google Accounts – iDENTiwrite Dental Marketing This […]

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Dentistry Uncensored Larry with Howard Farran

June 22, 2017
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Review App – Ask4Review.com

June 19, 2017

A simple app to ask for online reviews: Why just sending review requests is not good enough? Completely automated systems that send reviews to every single customer are impersonal. How do you feel when you get the same request over and over again or even the same message from different business using the same system? […]

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