Thank you to Dr. Julie Kellog a dentist from Walla Walla who told me about the TED video above. As is usually the case with TED presentations the speaker Dr. Abraham Verghese packs a lot of insight into a short time frame. The basic concept is that we must always remember that we treat people, we don’t treat machines, symptoms or even teeth.
I am reminded of the title I used in the past for my technology lectures; “High Tech High Touch”. That is a direct reference to the power of human touch. Our patients do want us to be high tech, up to date but want they want even more is to recognized as an important individual human being. They crave high touch.