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Digital Marketing General

Does Your Toothbrush Have an App Yet? – The New York Times

This is what your patients are reading in the NYT.

Among the latest innovations: The use of digital scanners and 3-D printers to offer same-day crown replacements, smart toothbrushes that talk back to you via a phone app when you’ve missed an area while brushing, lasers that eliminate the need for an anesthetic, and digital tools that detect oral cancer.

Source: Does Your Toothbrush Have an App Yet? – The New York Times

What will you say when your patient asks for one of these advanced technologies mentioned in the article? High tech is already a practice differentiater.