Another bit of wisdom from Seth Godin. Do you want to be “Everybody’s Dentist”? As hard as it is to accept, the fact is, there are some people you should not treat. There ares some people you do not want to treat. There are some procedures you are not able to do. That’s all OK. You can’t be “Everybody’s Dentist” so be the dentist to the people you like, who like and appreciate you and who you can help.
Unless you’re running for something that requires a unanimous vote, it’s a mistake to focus on the frowning guy in the back of the room or the dolt who doesn’t get your subtle references or the miser who isn’t going to buy from you regardless
via Seth’s Blog.