Fully baked

by Larry Emmott on October 18, 2016

in General,Management

From Seth Godin:

In medical school, an ongoing lesson is that there will be ongoing lessons. You’re never done. Surgeons and internists are expected to keep studying for their entire career—in fact, it’s required to keep a license valid.

Knowledge workers, though, the people who manage, who go to meetings, who market, who do accounting, who seek to change things around them—knowledge workers often act as if they’re fully baked, that more training and learning is not just unnecessary but a distraction.

Source: Seth’s Blog: Fully baked

We can easily substitute “dental school” for “medical school” in the above quote and it is still valid.

The second paragraph applies to dentists as well. As a profession we do take education seriously when it comes to clinical topics. However when it comes to technology as Godin writes we “often act as if they’re fully baked, that more training and learning is not just unnecessary but a distraction.”

As a result many dentists do not get the full ROI on their technology investments. They do not get the full value or the full savings in expenses from the system they have purchased simply because they and the staff do not know how to use it effectively. Training is not a one time event but an ongoing life long learning activity. Plan on at least a day of training every year on your management system and another day on peripherals like radiography and CAD-CAM.

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