From the always interesting Seth Godin. A lot of words to explain a simple concept summed up in the phrase “High Tech High Touch” a very important concept in dentistry. Our patients want us to be up to date using the latest and best of everything. However what they want even more is to be recognized and valued as an individual human being.
As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal.The experience I have with you as a customer or a friend is far more important than a few random bits flying by on the screen. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
via Seths Blog.