Intuit to Acquire Demandforce for $423.5 Million

by Larry Emmott on April 28, 2012

in General


Intuit Inc. (INTU), a provider of tax and finance software, agreed to buy Demandforce, a closely held e- mail marketing company, for $423.5 million in cash in its biggest acquisition in six years…..

Demandforce’s product lets small businesses such as dental offices, auto repair shops and spas manage communication with customers and schedule appointments. The software also lets businesses talk with customers through Facebook and Twitter.

Demandforce’s monthly subscription prices of $200 to $300 are “well above” Intuit’s average selling price per small business customer,

via Intuit to Acquire Demandforce for $423.5 Million – Bloomberg.

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