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Lizard Brain

More interesting ideas from Seth Godin

…the resistance. The resistance is the voice in the back of our head telling us to back off, be careful, go slow, compromise. …

The resistance grows in strength as we get closer to shipping, as we get closer to an insight, as we get closer to the truth of what we really want. That’s because the lizard hates change and achievement and risk.

via Seth’s Blog.

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