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General Management

Selling your time

More wisdom from Seth Godin:

We don’t pay surgeons by the hour…When you sell your time, you’re giving away your ability to be a thoughtful, productivity-improving professional.

Source: Selling your time | Seth’s Blog

This is sooo applicable to dentistry.

Have you ever had a patient complain that you charged a goodly fee for something that did not take very long? I have. Would they really want me to spend 30 minutes extracting that molar instead of the ten minutes I actually spent?