From Mashable:
The goal is not simplicity for its own sake. Simplicity is only a means to an end. The goal is ease. We can admire simplicity as a characteristic, but ease is what we want users to experience
From Mashable:
The goal is not simplicity for its own sake. Simplicity is only a means to an end. The goal is ease. We can admire simplicity as a characteristic, but ease is what we want users to experience