More wisdom from Seth Godin:
The first paragraph, where you lay out what’s about to happen. The half-apology you use to preface your comments at the meeting. The email that takes a paragraph or two to get to the point… You can skip those.
As always with Godin click the link and read the whole thing.
This has a dental application. Dentists and dental team members often begin a case presentation with too much wandering and apology.
However I really related to this as a speaker. The most important words a speaker says are the very first ones. “Can you hear me in the back?” or “How is everybody?” are horrible openings to a speech. As Godin says they are just throat clearing, they are unneeded and actually detract from the presentation.