Seth Godin says scarcity creates value. What do you do that is “scarce”? Being a competent dentist, accepting insurance and seeing people on time is nothing special and will not make you more valuable in the eyes of your patients.
If youre creating a business, figure out what contribution you make and what you offer that your competitors cant. If 1,000 people can provide typing services the way you do, dont expect to get paid a premium.Scarcity creates value.
via Seths Blog.
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