From Terrifying to Terrific: The Creative Journey of the Adventure Series

by Larry Emmott on June 20, 2019

in Diagnostics,Hardware,Management

This is so cool.

From GE Healthcare The Pulse:

In the Pirate Adventure, a visual transformation of the equipment that was available before, patients are on a dock. There is a shipwreck and some sand castles in the corner. Children then work on the plank to be scanned.  The Coral City Adventure in the emergency room gives children an underwater experience. It has a disco ball that makes light like bubbles around the room; children get into a yellow submarine and listen to the sound of harps whilst the procedure takes place.

Source: From Terrifying to Terrific: The Creative Journey of the Adventure Series – GE Healthcare The Pulse

They have used creative 3M wraps to turn a scary MRI into a children’s fantasy ride. These are the same type of wraps used to advertise on cars and buses. The technicians add to the experience by making the procedure a fun adventure. The result is lower anxiety and much faster procedures, the technicians can do far more scans per day. This means not only is the experience better for the kids but it is more profitable for the center. Win win.

Why not do the same for pediatric dental centers? Turn the scary CBCT into an adventure.

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