From Naomi Cooper:
Question 1: Do they guarantee your website will rank number one on Google?
If they do, run the other way. A true SEO expert should clearly explain that it is impossible to make such a guarantee
Naomi is pretty sharp, I can tell because I agree with everything she has written 🙂
Her five questions are really five warnings about what to watch out for. Question 3 is especially significant. I find many dentists are paying web companies to produce a web page for them only to find in the fine print that they do not own the web content or the web site URL.