HT Susan Richardson from Sesame Communications:
…a few months later we check back on the site’s search engine rankings and we simply sigh. If only businesses understood the complexities of search engine optimization. If only businesses understood that search engine optimization is not a “once and done” endeavor.
The five SEO Fails are:
- SEO as an afterthought
- Selecting a non-SEO friendly CMS
- Narrowing your site architecture
- Lack of tag research
- No ongoing SEO strategy