From Pinfex:
The methods used by patients to find a new dentist have changed significantly in recent years. You know that, but do you understand how much it’s changed? Here’s some insight:
60% turn to “Search Engines” (e.g. Google, Bing, etc.) to find a Dentist1
26% of Business are invisible (google survey)
70% want to read online reviews from other patients before choosing a dentist1
30% say their choice of a dentist is influenced by a practice’s website1
via 60% Turn to “Search Engines” to Find a Dentist; Will your practice be found?.