You don’t have to guess anymore. One of the best things about using the Internet to communicate with patients is that you can easily track what is working and what isn’t. The article linked below is from AmEx Open Forum and discusses free web analytics and why they are important.
Sesame Communications has done some research on web site use in dentistry. They found, for example, that the most looked at page was “about the doctor”. They found the average time on the site was 143 seconds or about two and a half minutes. Sesame also discovered that one of the features patients appreciated the most was the ability to pay online.
If you are going to put the time and money into a practice web page then you should do it well and invest in features that actually enhance the web page and are what patients want.
Follow this link here for a complimentary evaluation of your practice web page and follow the link below to read the full article on Google analytics.
Google Analytics, Google’s popular free analytics add-on, can be easily incorporated into the coding of your website, allowing you to access both general statistics and minutiae in detailed, comprehensive reports. Of course, Google Analytics includes basic specs, like how many visitors you’re getting, and allows you to refine your information based on date range. But there’s a lot more to it than that.
Here are seven things you didn’t know Google Analytics could tell you about your business website:
1. The browsers and operating systems your visitors use
2. What isn’t keeping people interested
3. What draws people to your site
4. How many people just aren’t interested at all
5. How much people are poking around
6. Whether people are viewing on the go
7. When you’ve hit a million clicks (or whatever)
Follow the link for details on each of the seven and why it is important.