Digital Marketing Internet

Dental Websites Offer Social Proof

Up to 30% of people looking for a new dentist will search online without a referral. When those people find you they are looking for something online that indicates you are a good dentist. They seldom just take your word for it, they are looking for third party validation. This is called social proof.

There’s an inherent level of trust that comes along with a referral from a friend or family member. The referral is proof that the doctor is ok, proof that someone else had a good experience.

Source: Great Dental Websites Offer Social Proof | Smile Marketing

The linked article gives several examples of social proof. These includes positive quotes from patients, testimonials, both text and video and user reviews.

One of my long time favorite dental web site developers is TNT Dental.