DMscore™ National Study of 54,000 Dental Practices Finds Poor Use of Yelp & Google in Marketing

by Larry Emmott on February 18, 2020

in Digital Marketing,Internet

The recent DMscore study reveals that too few dentists optimize their practice’s marketing efforts:

-Nationwide, 71% of dentists have a Yelp profile, but 20% of these profiles are “unclaimed” by the practice itself. Businesses that claim their own profiles can exert more control over the way their business is perceived.

-Over 33% of dental sites had poor organic search results, resulting in lower visibility and business loss. Their highest ranking in a Google search was not better than 20th.

Source: DMscore™ National Study of 54,000 Dental Practices Finds Poor Use of Yelp & Google in Marketing

I do not doubt the results of this survey that indicate most dentists do not use digital marketing effectively. Two thoughts:

Do claim your Yelp profile. That does not mean you need to pay Yelp, claiming the profile is free. More importantly, much more importantly, you need to claim your Google my Business profile. That is also free.

The study claims poor organic search results but does not specify which search terms were evaluated. Organic (SEO driven) results for broad generic terms such as “dentist” are elusive and very costly. Rather than optimizing for a generic term you are much better off optimizing for your name. Most (65%) of people still get a referral when looking for a dentist.

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