From my friends at TNT Dental:
Geofencing technology allows you to “draw” a perimeter around a specified location. Where you draw the line is up to you. Once a patient that you’re targeting enters that space, the advertisement you’ve created will pop up on their smartphone.
According to Duct Tape Marketing, geofencing increases app usage by over 200%, leading to high customer engagement and an increased probability of converting a customer into a patient.Geofencing’s click-through rate is 15 times higher than that of normal push notifications. Geofencing usage is growing year after year; according to MarketsandMarkets research, the geofencing industry is expected to grow by 27% by 2022. And, as the number of consumers looking for information via their mobile device or on the go increases, it’s important to capitalize on ways to attract their attention but in a way that doesn’t ultimately deter them from your practice.
Click and read the whole thing. Some great practical advice for any dentist considering using digital marketing.