Impact of Google Change

by Larry Emmott on July 28, 2011

in Digital Marketing,Internet

The radical change in how Google aggregates and displays user reviews has many implications and fall out for dentists. One obvious one is “Don’t put all your eggs in one basket.” Or to say it in a more businesslike fashion, diversify.

A strong online footprint should include a web page, social media, search engine utilization, e-mails, review sites and more. That kind of diverse presence not only gives you far more online visibility it protects you if one source falters, like Google Places user reviews.

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