Old websites never die… But they could be killing you

by Larry Emmott on August 31, 2015

in Digital Marketing,Internet

According to Futuredontics 64% of dental websites are over 3 years old and 32% are over 5 years old.

Older websites do not have the design, features and functionality patients expect of a modern business. For example, online bill pay, online appointment requests, and online forms are all feature patients want.

The number one feature patients value in a dentist is quality of work. But how can a patient evaluate the marginal integrity of a restoration or the cleanliness of a root surface. They can’t. What they can evaluate are the external features of a practice, including the practice web site.

Research tells us patients are making a judgment — right or wrong — about the quality of your dentistry based on your website. Ask yourself: Does your website convey that your practice is high quality, up to date, warm and friendly?

Ideally your website should be updated continually then completely modernized and redesigned every three to five years.

Need help? My favorite dental web site companies are TNT Dental and Sesame Communications.

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