Digital Marketing Internet Social Media

Online Reviews

healthgradesHomepageLogoFrom Sesame:

An astounding 70% of patients state that online reviews are as important as the dentist’s credentials when making a decision to choose a practice.

People think of online reviews in much the same way as they do a recommendation from a friend. It is a third party review that can be trusted far more than paid advertising.

The important thing is to have easy to find reviews on these three major sites:

  • Google+
  • Yelp
  • Healthgrades

These are the ones that show up in a typical search. The prospective patient will see the reviews glance at the average score and possibly read one or two.

If you have no reviews that is OK but is not a plus. If you have bad reviews then the potential new patient is likely to seek someone else.

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