Wow what a great headline. Makes you want to click to read the story doesn’t it.
OK the story is here… but come back I have a larger point to make.
HT Laura Betterly from Yada Yada Marketing. Laura makes the point that a great headline will get attention. It will get people to open your e-mails or read your social media postings. You can spend lots of time crafting great posts but if no one chooses to read them they have no value.
This relates to this idea from Seth Godin. In the digital age information is cheap. It is effortless to find out any thing about anything using the Internet and Google. The challenge is to get someone to care. Two ways to do that, be interesting and be interested in others.