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Responsive Dental Websites

responsive1In case you missed it: Dentalcompare October

At this time we are using three distinct screen sizes, traditional desktop monitors, tiny smart phones, and in the middle tablets such as the iPad.

In general we can think of the three screens in this way: Desktops are for work and productivity; Smartphones are for communication; Tablets are for entertainment.

A person will sit down at the desktop to write a novel or run a spreadsheet. Although you could do that with a smartphone it would be silly. People use the phone to text, get directions, look up an address, check the weather and even to make phone calls. Tablets are in between. People use them to casually surf the web, read the paper, catch up on Facebook or watch a movie, but they don’t generally write a novel.

You should design your responsive web site for each screen. A person who opens the site on a full size computer is most likely sitting at a desk, they have time to browse. They have a business-like manner. They even might be at work. The research from Sesame finds that on dental practice websites after the home page, the most common page people look at is “about the doctor.” So you want to have a nice easy to find “about the doctor” page. The other important pages are “about the staff,” location and finances.

via Emmott On Technology: Get Responsive With Your Dental Practice Website | Dentalcompare.com.

A responsive website determines what type of device it is on and displays itself differently for each. A mobile should not be a tiny version of the full desktop site. People are using mobile devices, especially smart phones, more and more to access the web and having a responsive site is the best way for you to accommodate them.

In my opinion a responsive site provides far more value to a dental practice than a practice app.

 

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