Excerpt from upcoming Dental Economics article by Diana P. Friedman coming in January: (emphasis mine)
For most consumers, online reviews have become integral to their buying decisions. A recent study found that 90% of people are influenced by online reviews when deciding whether to purchase a product or service. More than 70% of consumers say they trust online reviews, second only to personal recommendations (90%) as the most trusted forms of advertising. Consumers searching for dentists are no exception to this trend since 70% of patients say that online reviews are as important as the dentist’s credentials.
It’s clear that prospective patients rely on online patient reviews as a key influencer when choosing a new dental care provider. The challenge for practices is to ensure their patient reviews get in front of the right audience at the right time in the decision-making process—those actively seeking to find a new dental care provider and schedule an appointment. There is so much discussion today around online reviews that it can be overwhelming at times.
Diana Friedman is the CEO of Sesame Communications