What we found is that around 25% of the doctors had a social media profile for themselves or their practice. This is certainly lower than one would expect when you consider that these profiles can be created & used for free. However, the truly alarming statistic is that close to 85% of these doctors simply don’t use these profiles on a regular basis.
They make the point that in order for social media to be effective you have to use it. Of course that starts with having a profile but that alone is not nearly enough. You have to participate online. It is a bit like joining a service club.
Traditionally professionals have used service clubs like Lions or Kiwanis as a networking and practice building tool. However, as you know, simply joining Kiwanis does not bring in new patients. If you participate, volunteer, interact and become a leader then a service club can be a great practice builder.
Social media is the same. Joining, that is establishing a profile, is just the first step. To be effective you must participate.