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Social Media

Stupid Facebook Page

I have tried to see Facebook as the powerful dental practice marketing tool some have claimed it to be. I am in awe of the sheer numbers of Facebook users and its incredible growth. However I have been uncomfortable jumping on the “Facebook is awesome” bandwagon as I was unsure if is actually working to help grow dental practices.

Now a new study linked below says Facebook isn’t really all that effective as a marketing tool. In fact according to the article certain aspects of Facebook can actually harm a products reputation with consumers.

Interestingly a number of commenters disagree strongly and say that Facebook has been great for business.

A new study by Forrester Research found that maintaining a Facebook presence is less effective at drumming up business than plain old email newsletters or search ads. Companies interviewed for the study “received little benefits from Facebook

via Nobody Actually Likes Your Brand’s Stupid Facebook Page.

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