The user experience of websites has improved by leaps and bounds over the years, but there are still sites out there that may leave you asking, “What were they thinking?!”
The five mistakes are:
1. Paying Too Much Attention to Macro and Short-Shrifting the Micro
2. Putting Too Much Time Into Designing Your Homepage
3. Relying Too Much on Text
4. Designing for the Wrong Generation
5. Ignoring Multi-Screen Behavior
Worth reading if you want your website to be more effective in both developing new patients and engaging existing patients.