One of the first decisions you need to make when you create a practice brand is color. (By the way you do have a practice brand even if you have not chosen it purposefully.) You will use this practice color in any patient communication, letter head, business cards, and now in the digital age e-mails and web sites.
The linked article is to a study that examined the colors used by the most successful online brands. Blue is the dominant color followed by reds and oranges as you can see in the graphic. Green yellow and purple are rarely used.
Which colors do the web’s most powerful brands use to distinguish themselves from others?