The most common website mistakes dentists make

• Failing to make contact information easy to find.
• Programming that search engines can’t “see”.
• Not updating the site routinely. An out of date site is worse than no site.
• Not checking email. This is equivalent to not answering the phone in your practice.
• Not making design and content choices that truly represent the practice. A website should be an extension of a dental practice.
• Not marketing the site effectively. If you build it, they will not necessarily come,
• Avoid having a friend, patient, or relative put up a website for your practice just because they say they know how.

by: Larry Emmott at March 17, 2008.