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Digital Marketing Internet Social Media

The Wild West of online reviews

From MyView, ADA News:

Sadly, many online review sites, even very popular sites, have no protocols in place to vouch for the accuracy of the evaluations. Anyone can post anything, about anyone, anytime and that is truly frightening. But does it have to be?

Source: MyView: The Wild West of online reviews

Worth reading, the author makes three good points:

  1. Online reviews are here to stay and have become the “word of mouth” of the digital age.
  2. Don’t fall for schemes that promise gobs of positive reviews every month.
  3. If you are providing good service you will get good reviews. If you are consistently getting bad reviews you need to figure out why and fix it, don’t blame the review system.