What you need to plan and develop a killer web page. From TNT Dental
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Domain Name/URL
Your website development company may do this for you.
§ Choose a domain name
§ Purchase the name and get logins
§ Decide what you want your email addresses to be
Art/Design
Explore all kinds of websites, not just dental, and note your favorites.
§ Choose about five websites that appeal to you visually
§ Choose colors for your design and text
§ Get a good digital copy of your logo
§ Consider the types of photos you want on your site (age, race, gender, etc.)
Text/Written Content
Think about what sets your practice apart from others in your area. What do patients say and like about your office?
§ Consider your target market and what will appeal to them
§ Consider which procedures, services, products, and technology you wish to highlight
§ Gather your curriculum vitae and staff bios
§ Consider what page titles you want for your navigation (Home, About, etc.)
§ Gather testimonials, if permitted in your state
§ Consider websites you’d like to link from your site (products, associations, etc.)
§ If your location has special parking, transportation, or map issues, note them.
Other
Digital photos and forms are preferred for optimal quality.
§ Gather doctor and team photos (individual or group)
§ Gather photos of your practice, interior and exterior
§ Gather clinical before-and-after photos with case descriptions
§ Gather pt registration, HIPPA, and health history forms
§ Gather post-op procedure forms
§ Request permission from manufacturers for product/technology photo use
Features to Consider
Many extra features are available to enhance a website’s usability, marketing success, and interactivity. These are optional.
§ Search Engine Optimization
§ Support
§ Hosting
§ Call Tracking
§ Special Offers for Patients
§ Ask the Doctor
§ Patient Survey
§ Interactive Forms
§ Blog/Newsletter/News & Press
§ Videos, Audios
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