What are Patients Looking For?

by Larry Emmott on July 26, 2011

in Digital Marketing,Internet

Sesame Communications has completed an extensive research project looking into what people want and just as important what they don’t want from a dental practice web page. The results are available in a white paper called “Effective Practice Marketing in the 24-7 Digital Age of Dentistry” you can find online here:

I will be blogging about the research findings in the coming weeks. However it is good to start with a common misconception from dentists who are putting off establishing a practice web site.

Myth: My patients don’t use the web for finding a dentist I get all my new patients from referrals.

Fact: Even patients who have been referred the old fashioned way by word of mouth are looking you up online.

Here is what the Sesame research found:

Even if a potential patient has your practice in mind because of a word-of-mouth referral, they are still very likely to check out your practice website to confirm that you will fulfill their needs. Use your practice website as the starting point to a long-term relationship with your patients through effectively communicating your commitment to them.

To connect directly with Sesame for a free Internet effectiveness evaluation look here.

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