Sesame Communications has completed an extensive research project looking into what people want and just as important what they don’t want from a dental practice web page. The results are available in a white paper called “Effective Practice Marketing in the 24-7 Digital Age of Dentistry” you can find online here:
I will be blogging about the research findings in the coming weeks. However it is good to start with a common misconception from dentists who are putting off establishing a practice web site.
Myth: My patients don’t use the web for finding a dentist I get all my new patients from referrals.
Fact: Even patients who have been referred the old fashioned way by word of mouth are looking you up online.
Here is what the Sesame research found:
Even if a potential patient has your practice in mind because of a word-of-mouth referral, they are still very likely to check out your practice website to confirm that you will fulfill their needs. Use your practice website as the starting point to a long-term relationship with your patients through effectively communicating your commitment to them.
To connect directly with Sesame for a free Internet effectiveness evaluation look here.